Permanently Closed Marketplace Sales Thread

[Hison Agency]

Meta Launches Cross-Channel Conversion Optimization

A new feature in advertising campaigns with the "Sales" objective allows you to flexibly manage the directions of transitions for users: to the site, the application, or both options at the same time.

Two modes:
• Advantage Destination: The system automatically determines where to direct the user - to the app, to the website or to the app store - depending on the likelihood of conversion.
• Manual Destination: the advertiser chooses the primary and secondary destination – for example, first the application, then the website.

All conversion data is collected in one report, making it easy to analyze campaign results. Meta recommends testing both approaches and tracking key metrics: cost per action and conversion volume.

#Meta #Ads

 

[Hison Agency]

New Facebook Reports: Creative Freshness + Creative Mix

Facebook updates are primarily a storm for the arbitrageur. But it turns out that Zucker does more than just harm.

Meta has added creative analytics reports to the updated Business Suite interface. There will be two reports.

Creative Freshness
FB recommends regularly adding new creatives to avoid audience burnout. And this metric displays the number of fresh creatives, which include individual texts, videos, and statics.

Creative Mix
If you have many ad sets with different approaches and creative formats when scaling, the metric will show the percentage of expenses for each media format.

The main advantage of the update: reports will help you understand more precisely which images and texts work best. Previously, you had to look at the CTR and CPM indicators for the selected period.

But now, after a few days of pouring, you can see how users react to the creative. Without wasting time, you can scale up conversion approaches - and this means savings on tests.

 

[lamalaestgangx]

I'm interested, can you dm me ? because I can't write you on telegram

 

[Hison Agency]

Meta Adds Reviews to Partnership Ads on Instagram

Meta has launched a “Reviews” feature for Instagram partnership ads so brands can showcase real customer experiences right in their ads.

Key points:
• The review format is available in Ads Manager under “Ad Settings”.
• Testimonials appear below the CTA button in Instagram Reels ads.
• Messages are published on behalf of the brand partner.

Recommendations for use:
• Up to 125 characters for review text.
• Place key messages at the beginning of the text for better comprehension.

The feature adds trust and authenticity to advertising, helping brands deepen their connection with their audience and improve campaign performance.

 

[lamalaestgangx]

Can I be contacted by your team pelase ? Very interested

 

[Diamond Damien]

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