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Another batch of new features from Meta

Meta has updated its advertising platform to improve ad creation, performance, and account management. Here are the key changes:

- Improved visuals for links: You can now add icons to links, and Facebook has new layouts for mobile ads.
- Performance enhancement options: Offers the ability to duplicate video ads and replace video with an image to reach different audiences.
- Data Management: New Pixel tool for controlling categories of data sources.
- Simplified navigation: improved switching between business managers and advertising accounts.
 
How to pass moderation with provocative creatives for nutra?

In any niche, you need to be able to bypass moderation. While there is a "storm" on Facebook, this concerns not only nutra and crypto

Even in the product category you now have to be clever with creatives (unless, of course, you are selling watches and wallets)

There is no specific algorithm at the moment. You just have to try it by trial and error. But light blur and blur still work well
 
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Meta has updated the text and title editor for advertising

Now, to add or change text and title, you need to open a separate window - you can no longer edit directly in the main interface. This adds a couple of extra clicks, especially if you need to copy text from another ad.

Many people complain that the new system complicates work and that you can accidentally lose the changes you made.

The update is currently only available to a limited number of accounts, and it is unclear when it will be available to all accounts.

#Meta #Ads
 
Everyone who is just starting to work with traffic often comes across such a term as "auction", so let's analyze how to successfully win that auction and what to pay attention to.

What is an auction?

An auction on FB is similar to a regular auction, only here participants bid not on a product, but on a place in the news feed. The winner is determined based on content quality, cost per click, relevance and other factors.

The main factors of the auction:

Cost per click
The more you are willing to pay for a click, the higher the chances that your ad will appear higher. But FB will not always give you events (for example, clicks or purchases) at your rate - they can be cheaper. However, if you are willing to pay more, your ad will be prioritized.

Ad quality
Facebook evaluates ads based on a number of metrics. Two key ones are “quality assessment” and “engagement assessment”. The higher these scores, the better the position of your ad.

⏰ Show time
Peak hours for advertising are in the morning from 7 a.m. to 11 a.m. and in the evening from 6 p.m. to 9 p.m. Depending on your product, it is important to consider these times for more effective impressions. For example, if you are promoting a solution for frequent urination, the morning hours will be optimal.

History of the advertising office
If your past advertising campaigns have been successful, Facebook will see you as a reliable advertiser and give you priority in the auction.

Advertising campaign budget
The more money you are willing to invest in advertising, the higher the probability that FB will give you more favorable positions for advertising.

Conclusion
FB algorithms work for results for both advertisers and users. To achieve success, it is important to consider not only the price per click, but also the quality of the content.
 
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FB will generate a background or completely redraw your creative

Now, when you upload a creative to Facebook, you will be offered two options: generate a background using artificial intelligence or create a completely new image based on the original ‍

For now, the thing is working in test mode. It is not entirely clear whether it is possible to benefit from this. What if Zuckerberg is preparing a built-in uniqueizer for us?

*If necessary, you can simply skip this step and leave the original creative
 
Meta Introduces 'Growth Optimization' Feature for 'Sell' Campaigns

Meta has launched a new feature for ad campaigns — incremental optimization, which helps to increase real sales growth, rather than just taking into account existing ones. This approach is based on data from ten years of tests and reduces the cost of customer acquisition by 24%.

Key points:

• The model focuses on real sales growth.
• Database - results of thousands of tests.
• Initial tests show a 24% reduction in CPA.

This tool should help you more accurately assess the real effectiveness of your campaigns and better allocate budgets.

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⚙️ Facebook Launches Graph API v21.0 and Marketing API v21.0

What's new:

— Merged Image Expansion with Standard Enhancements: Image expansion will now be part of the standard enhancements suite.
— WhatsApp updates: simplified authentication options and integration of local data storage settings.
— Messenger Events API: planned to be completely discontinued by September 2025. Transition to Conversion API.
— Changes to Instagram Insights API: Some metrics will be removed, including website clicks and video views.

What needs to be done:

— Upgrading to new versions: It is recommended to upgrade all API requests to v21.0 to avoid crashes.
— Check settings and features : It is important to take into account changes in settings and update the use of deprecated features.

#Facebook #API
 
Meta unveiled updates for Advertising Week 2024.

The main changes concern video, AI tools and partnerships with bloggers.

New Facebook Video Hub: A full-screen video hub with Reels, long-form videos, and Live content.

AI tools for advertising:
- Adaptation of video aspect ratio for different platforms.
- Generation of animation from static images.
- Generating images and adding logos.

Partnership with bloggers: New advertising formats and management tools.

#Meta #Ads
 
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New Catalog Updates in Ads Manager

1️⃣ Expansion of sets
• Meta can now display products in ads that are not included in the specified set.
• This can reduce your cost per result, but there is a risk that the ad text will not be suitable for such products. If your ads are targeted at specific products, it is better to leave this setting off.

2️⃣ Dynamic media
• If a catalog contains product videos, Meta will be able to automatically choose whether to display photos or videos in ads.

Recommendations:
• If you have video content in your catalog, consider using dynamic media to increase engagement.
• Video trim and display options are disabled by default, so you may want to check them before launching your campaign.

#Meta #Ads
 
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⚙️ Meta has introduced automatic adjustments for advertising accounts

Meta has launched a new “automatic adjustments” feature, giving the platform control over campaigns without necessarily requiring advertisers’ consent.

What changes:
• Automatic activation/pause of campaigns
• Budget adjustment
• Merging accounts and changing targeting
• Campaign optimization

⚠️ When this feature is enabled, some control over your ad campaigns is transferred to Meta, so it's best to check if the new feature is enabled in advance.

How to disable:
1. Go to Ads Manager → “All tools”
2. Open "Automatic Rules"
3. Select "Manage Automatic Adjustments"
4. Disable the function

#Meta #Ads
 
Whether your budget is big or small, we always serve you 24/7

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About the "Advertisements from multiple advertisers" feature: feel free to opt out

It's ineffective, wastes your budget, and places your ad among competitors, which can cause your creative solution to not get the attention it deserves.
 
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⚙️ Meta updates attribution in campaigns

Conversion campaigns now have 1-day engaged-view attribution by default. What does this mean?

• If a user watches your video for at least 10 seconds and then converts within 24 hours, this will be counted as a result.
• The settings are hidden - you need to manually expand them in the 'Show more options' section.

Important: This setting can increase reach and impact the effectiveness of video ads. Don't forget to adjust the parameters if engaged-view doesn't suit you.

#Meta #Ads
 
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Meta Expands Facebook Page Advertising Campaigns

Now businesses can drive paid traffic directly to Facebook pages, rather than just Instagram profiles as was previously the case.

What's new:
• Advertisers can optimize campaigns to drive traffic to Facebook pages.
• You can set up promotion for Facebook only, Instagram only, or both platforms at once.
• This opens up new opportunities for growing organic traffic and engagement.

How it works:
• In advertising campaigns with the “Traffic” objective, you can choose the conversion location: Facebook page, Instagram profile, or both platforms.
• At the creative level, the following formats are available: single image/video, carousel, and “Go to page” button.

This feature helps businesses distribute traffic more efficiently and improve page visibility on both platforms.
 
Why is there no funk created on the king account

The Facebook storm seems to have died down. It would seem that things should be calmer. But new problems have begun. Many arbitrageurs encounter an error creating a Fan Page. And it doesn’t matter whether they have a king or autoreg.

Main reasons

— A bunch of funk messages were previously created on the account, transferred to another account or deleted;
— The account was actively involved in the flooding, and the limit for previously created FPs was exceeded (https://web.facebook.com/business/help/766697140509126) ;
— You are using low-quality proxies or VPN.

And here are some solutions:

1. Overcoming the limit of 6 funk. Go to the FP creation page, fill out all the forms. After successful creation, when you are thrown into the page management, click on this link (https://web.facebook.com/pages/creation/) . As soon as the page loads, switch to social (the FP creation form will open automatically) - and create a new funk.

2. Creating a page via Commerce Manager. This mode not only allows you to create a FP, but also add trust to it from FB. Follow the link (https://web.facebook.com/business/tools/commerce-manager) to create a page. Then select the FB platform / "Order placement on another site" / Assign a category / Proceed to creating a funky.

3. Checking the proxy . It is important that your IP has a low fraud score. If it is high, the proxy needs to be replaced. To do this, use any checker - for example, scamalytics.com (https://scamalytics.com/) .

About working with VPN: do not use VPN at all. With it you will have eternal bans and problems. Better - antik and high-quality proxies.
 
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