How to get cheap SEO traffic to the casino. Case: ROI 210% on PlayAmo
Hello! I’ll share the intermediate results because I don’t know how to scale the offer I’m working with. I think my idea will help someone earn a lot.
As an offer, I chose one of my favorite casino brands - PlayAmo and for the split test I took a similar offer, Bob Casino.
In the summer of 2017, I met with the owners of the PlayAmo project at the Russian Gambling Week (RGW) conference, when they just appeared on the Russian market - great guys! Hi, Kolya

The PlayAmo project has not yet gained much popularity among Russian media buyers, comparing it with Vulcan Casino. Of course, there are media buyers who know about this casino and work with it, because unlike Vulcan Casino, PlayAmo's offer has a wider geography and accepts traffic from all over the world. This offer has a high conversion rate, since the product is quite new and of high quality,target audience and a wide around the world, which is not yet familiar with the offer.
And most importantly, PlayAmo works only with licensed software, and has already got the trust of many foreign players. For this reason, generating traffic from European GEOs is even more enjoyable.
For BobCasino's offer I already had some groundwork. I am not familiar with their owners, but I had experience testing this offer. I can say for sure the following:
The conditions are very similar to PlayAmo - the same wide opportunities for GEO and rate.
On teaser traffic, the conversion was high (by the previous tests).
According to GEO: initially, it was planned to test four popular locations where, in my opinion, the casino has the best conversion: Poland, Germany, Canada and Holland. Then something went wrong, but more on that later.
For both offers, I had the same conditions: In Poland, the payout was 70 euros, and for other countries — 100 euros, for making a minimum deposit ($10). I was given such a stake for the testing period for approved sources - contextual advertising and SEO.
During testing, it was necessary to achieve 15-20 deposits for each offer. After the test, they promised to raise the rate.
What did I do
In order to launch the PlayAmo offer, I took as a basis my website, which I made about a year ago, after which I generated traffic for Vulcan Casino for a while. I used this site as a landing page.
What's on the site?
1. Casino catalog with reviews, descriptions and reviews (10 projects, 3 of them - Vulcan Casino)
2. Casino rating (the same 10 projects)
3. A small fake forum, in which topics for each of the projects are created and many fake comments are written and reviews from people playing at this Casino.
The forum is inhabited by many "people". One “person” could leave several comments, for example, about how he prepared for the game, how he won, how he got paid. Also, users start conversations, ask other players about their successes, look for friends. A great option for introverted media buyers!
On the same forum, among the comments of "people", there are replies to user comments from "official representatives" casinos. These profiles have an avatar with the casino logo, they publish official announcements and messages for fake forum residents that a tournament is starting in the casino, or everyone has been paid money, or there will be a bonus tomorrow when replenishing...
And these representatives must also respond to fake people to their questions, help them learn to win, support morally and do all this without an official tone.
Among all this fake life, there should be native info blocks motivating future players to register and play at the casino that is your offer. Such information blocks can be made both on behalf of people and on behalf of casino representatives. It is important to do everything realistically, to motivate users correctly - do not write “deposit 500 rubles and withdraw 5000”, rather write something like:
User: “I haven't played here for a long time, the last time I had a contest, I won more than 10k. Recently, the casino has added a VIP status, began to participate again, climbed a couple of steps. I decided to play, added 1000 today. I called a friend, he also plays. While I am pulling 1600, he is pulling 5700, but this is just disrespect for the old players. "
Admin: “Unfortunately, this is a standard validation procedure that all players go through. At the moment, due to the large influx of new users, everything really happens with a slight delay. I am sure that soon you will be validated and withdraw your winnings))) "
User: " Yes, they confirmed and issued a withdrawal for a long time, just did not write immediately, sorry!) "
I hope it is clear what the essence of the messages is and how they will be in the general mass of other messages that influence conversion.
The Method of earning money cast on such a forum, accompanied by discussions with the administrator, gives good results.
For traffic users, there is also an opportunity to comment on the forum, but their comments are published only after moderation.
It is better to simulate activity on the forum all the time while you generate content through it. It is enough to leave 1-5 messages a day to make the forum look alive.
An important component of such a forum is a well-assembled semantic core. And, of course, the site itself must be SEO-friendly.
I will not help you anymore. I will not show the site and I will not give a list of keywords; I myself use this technique now

This forum is the main part of success.
Back to the case
I had a problem: initially my site was fully optimized for Russia, with texts in Russian and generally about other casinos... In general, I decided to duplicate it and change the content, only the skeleton and the engine remained. Most of the content from the copy had to be cut out and redone based on the fact that I'm going to upload BobCasino and PlayAmo. I also had to do a complete redesign and new SEO optimization, but for me it was not difficult. The new design was done by the designer, and the optimization was carried out by a familiar SEO specialist who did everything for half a day for little money)
I immediately realized that it would be difficult to translate all the content into 3 languages in order to work with four GEOs, and then I decided to focus on Poland.
I chose Poland because about half a year ago I talked with one arbitration team in Kiev. These guys have been generating gambling traffic for several years now. They told me that online casinos in Poland give a very high conversion rate. Then I had a chance to test this hypothesis and it turned out to be true.
So now I decided to try to take advantage of the experience and expectations were justified.
After the site was ready and hosted by a Polish hoster, I realized that it would not immediately rise to the top of the search engine. I completely forgot about it, because I'm not a CEO. You had to wait. But there was another way out: Google Contextual Advertising. I decided to distribute traffic across the pages of the site in order to increase activity on it and send 85% to the pages of the forum in order to get a conversion into a deposit.
Later I found out that my ads can be pushed through without gray schemes. This is probably due to the fact that online casinos are legalized in Poland and it is possible that BobCasino and PlayAmo generally have Google certificates for this country.
I’ll not talk about the account settings of the ad. But I will share a secret: there are not many keywords and they are often used for casino topics. One keyword brings 90% of the conversion, all others account for the remaining 10%. Perhaps you can increase the number of keys and the result will improve, but I'm too lazy. xD The
cost per click for my requests turned out to be quite loyal - an average of 47 Russian rubles per click (0.62 USD).
A fake forum gives a good conversion.
At the moment, the statistics (without organic traffic, few visitors are still getting to the site from the search) for two offers looks like this:
My site just recently began to appear in the Google search results for some queries that most often appear in messages on the forum. Some even get into the top of search results. The SEO result has appeared, but it needs to be improved.
At the moment, it was possible to convert 4 deposits from search queries - this is not enough

There were only about 100 user clicks on the site from the search - there is room to grow!
The potential of the method is huge, although I don't yet understand how much it can be scaled ... The fact is that Google does not provide an opportunity to increase the number of clicks and the number of requests is limited, and making copies of such sites is quite difficult

I hope that due to the forum that the site will attract more live traffic from search results. Maybe even a fake forum will become real as a result ... I have already been left with several real comments, to which I and 40 of my alter egos have responded. You need to watch to understand what happens

At this moment the costs for the case amounted to 162,000 rubles in Google Adwords
Earned in the CPA network 6640 euros, which is equal to 504,640 rubles.
The current ROI is 210%
PlayAmo's offer and you can get the best conditions for it in theCPA network Gambling.pro
In short, these are the things, I was glad to share! Space profit everyone! Just like mine ... = P
If you want to work with us, please text our manager -
t.me/gamblingpro_max
Do you want more news? Subscribe to our telegram channel -
https://t.me/gambling_pro_eng
Or follow us on Facebook -
https://www.facebook.com/Gambling-Pro-CPA-network-for-professionals-100241465103755