- Oct 9, 2013
- 3,186
- 13,013
How many of you guys think you rank keywords with links?
Ie, if you want to rank the page yoursite.com/best-toaster for the keyword "best toaster", you send a link with the anchor "best toaster" to that page?
Then if you want to rank "top toasters", you send another link with "top toasters"?
This still seems to be prevalent thinking in SEO. I'm really shocked..
Guys.
Not only do you not rank keywords with links, you don't even rank pages with links.
This was super old school SEO from the 2000's and early 2010's.
Links, if they look natural to google are like plugging in electricity into a circuit. They send juice IN to your site.
Juice then flows round your site.
Google then ranks pages based on
1) Your total authority
2) Your topical authority
3) If you match the user intent.
SEO is *really* simple. Stop trying to rank "Keywords" with links. You aren't going to buy some link, send the anchor "bob the builder" and then rank for your keyword "bob the builder". It does NOT work like this.
Ie, if you want to rank the page yoursite.com/best-toaster for the keyword "best toaster", you send a link with the anchor "best toaster" to that page?
Then if you want to rank "top toasters", you send another link with "top toasters"?
This still seems to be prevalent thinking in SEO. I'm really shocked..
Guys.
Not only do you not rank keywords with links, you don't even rank pages with links.
This was super old school SEO from the 2000's and early 2010's.
Links, if they look natural to google are like plugging in electricity into a circuit. They send juice IN to your site.
Juice then flows round your site.
Google then ranks pages based on
1) Your total authority
2) Your topical authority
3) If you match the user intent.
SEO is *really* simple. Stop trying to rank "Keywords" with links. You aren't going to buy some link, send the anchor "bob the builder" and then rank for your keyword "bob the builder". It does NOT work like this.