It all depends on your budget. If you want to get backlinks from high visitor sites, of course Guest Post. But if your budget is low and you want to go up in some keywords, PBN.
My suggestion will be a guest post. This is a long-term process but it gives a good value.
PBN will give you quick results. You can desire with your budget If you have a low budget go with PBN.
You can go for both, But I suggest you go for the Guest post as it is the best option. But you can try PBN's as well. But only if you have some experience with buying PBN's and from the trusted vendors.
This, a good PBN is definitely way more expensive than guest posting or doing a niche edit.
Sure you could buy junk links which will give you a penalty, or you can buy weak domains that are not worth the time. Im assuming thats why someone else here suggest having 30 sites (ouch), quality over quanitity is the play these days.
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