I understand content around links should be laser targetted to the money site kws, but how about for the filler articles also on the homepage but without links? Could they just be in the general niche typed out in a blogger sort of way or do they have to be laser targetted too? e.g - money site target kw: jungle jaguar fighting montages. niche : jaguars in the jungle Filler article: Hey people. So I just got back from my jungle trip. What a wild time it was! My mom got eaten alive by a jaguar and I managed to photograph some nice feline photos. blablablablabla money article: Jaguars are known to be highly hostile animals who fight with each other very often. Check out some jungle juguar montages here.