Does anyone else believe that the "Panda algorithm updates" are bullshit and that they are just the results from the massive manual rating teams Google pays to constantly evaluate and re-evaluate search results? I think there is a small amount of input from some new algorithmic change, but that most of the downward movement you see after a "Panda update" comes from manual ratings. It's widely known that a huge percentage all searches are for a relatively small number of terms. It's more than logistically possible to manually review the first several results for all these terms. I'm sure a lot of you have seen the actual training document that Google's contractor for these ratings uses
coolbubba .com/ GoogleRatingGuidelines .pdf
If you really read the document, it's made clear to the reviewers that their input will directly affect a website's SERP.
There are entire sections of the document dedicated to teaching the reviewers how to evaluate a website in the exact same way Google claims Panda works.
Yeah, that's right, they're even instructing the raters to manually seek out duplicate content
That sort of flies in the face of the idea that Google's algorithm is a master at automatically finding copied content. Obviously they don't have an algorithmic solution, otherwise they wouldn't be paying humans to perform quotation searches to check for duplicate content. What a joke!
And it's obvious why Google pays a third party contractor to perform these reviews, rather than simply have an in-house team do it - they have to shield themselves from anti-trust violations! If they performed these ratings themselves, they could be sued by the government for manipulating the market!
While other search engines do use these outside contractors too, I think Google is simply better at weighting and applying the results to their SERPS. Their big breakthrough was probably finding an algorithm that could confirm, weight, and incorporate manual ratings, and this is what they call "Panda".
coolbubba .com/ GoogleRatingGuidelines .pdf
If you really read the document, it's made clear to the reviewers that their input will directly affect a website's SERP.
We do not want to penalize a blog because someone else has put spam on it. If you believe that the blog is a good, legitimate blog that has been spammed by someone else, please do not assign a Spam flag.
There are entire sections of the document dedicated to teaching the reviewers how to evaluate a website in the exact same way Google claims Panda works.
Good pages usually have these characteristics:
-The page is well-organized. There may be ads on the page, but they are well identified and not distracting.
-The page will have value to the user. A good search engine would want the page in a set of search results.
- In addition, they often have some or all of the following characteristics: highly satisfying, authoritative, entertaining, and/or recent (such as breaking news on a topic).
Remember to look at the page as a whole. Spam pages usually have some of these characteristics:
-PPC ads are usually very prominent on the page, and it is obvious that the page was created for them.
-Look for suspicious, computer-generated grammar: Look at the text on the page. When it is computergenerated, it often looks like ?gibberish?, which means that it does not make sense. You may also see hyperlinked keywords inside the text.
-If you do a text search, you will find that the content has been copied.
Yeah, that's right, they're even instructing the raters to manually seek out duplicate content
"Search for an exact sentence from the text on the page: Copy and paste a distinctive sentence in the search box of a search engine. When you paste the sentence in the search box, put quotation marks around it so that the search engine will search for the exact string of words. From the search results displayed, you may find where the content originated. If the content is original and has not been copied from another source, it probably was written to be helpful to users"
That sort of flies in the face of the idea that Google's algorithm is a master at automatically finding copied content. Obviously they don't have an algorithmic solution, otherwise they wouldn't be paying humans to perform quotation searches to check for duplicate content. What a joke!
And it's obvious why Google pays a third party contractor to perform these reviews, rather than simply have an in-house team do it - they have to shield themselves from anti-trust violations! If they performed these ratings themselves, they could be sued by the government for manipulating the market!
While other search engines do use these outside contractors too, I think Google is simply better at weighting and applying the results to their SERPS. Their big breakthrough was probably finding an algorithm that could confirm, weight, and incorporate manual ratings, and this is what they call "Panda".