I would like to hear some of you guys take on outranking large sites with certain keywords? How possible is it? How does one go about seeing JUST how optimized this site is for THAT specific keyword? Lets take for example the keyword "best metal detectors for kids" (dk if this niche is actually good, but I bet some of you are already google planning it. If it is, you're welcome), and lets say for that keyword, some results pop up from HUGE companies that publish a magazine about metal detecting, have a full news blog about metal detecting, etc. The Page that ranks is titled "Top Ten Metal Detectors of 2016" or something similar. What is the chance of outranking this for the "best metal detectors for kids" keyword? Now lets say the company also ranks for that keyword again but this time the actual title of the page that ranks is "Top ten metal detectors for youngsters" , what are the chances of outranking these sites that only have ONE PAGE optimized for that keyword? I know about tools such as AHrefs, and all of that, but how can I use it to tell just how much power an authority site has with just one page for one specific keyword like this?