Order form impression count?

My clickbank stats show an order form impression count of 139 and 6 sales. Is this a normal ratio? The sales page states the price so people are not clicking through to find the price so why so many impressions?
Any ideas?
Thanks

I think it really depends on what niche you are in. From my experience I have gotten much better sales-to-order form impression ratios.

Your conversion rates might depend on the price of your product as well. If you are willing to announce the niche that you are in maybe people in the same industry can give their opinion.

Order form "submits" is the important number here rather than impressions. I've noticed that a some customers just go to the order page just to see what the price etc. is. The usually have no intention of ordering.

I have also experienced this last week. When I looked into the actual sales page, it was all changed. There was only a video presentation and right below an "add to cart" button without even mentioning the price. I think that was the reason.

i think a survey was done at one point, and a lot of people think clickbank's order form looks sketchy, so they don't want to enter their cc info into it.

When I was in the Farmville niche, I got 110 order form impressions in a couple days and not even a single sale. All depends on the niche and what the order page looks like. Believe it or not, the design and template of the order form makes a huge difference.

cballpro said:

When I was in the Farmville niche, I got 110 order form impressions in a couple days and not even a single sale. All depends on the niche and what the order page looks like. Believe it or not, the design and template of the order form makes a huge difference.

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Hi
Thats interesting because the site is in the Frontierville niche, a new Zynga game. I don't think clickbank products are making the most of the traffic, maybe I should try a content locker or maybe even flip it, the traffic is all natural search engine, according to awstats 7800 uniques and 90k pages so far in September (although statcounter says different so not sure which is most acurate).

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