Honestly, I’ve tested a bunch of posting schedules, and the main thing I’ve learned is — consistency beats volume every time.
From my own tests (and a few others I talked to), posting around 3–4 times a week on the feed and doing Reels almost daily gives the best reach over time. Stories? I just try to post something every day or at least every other day — even small stuff keeps your account active in followers’ eyes.
If you post too often, like several feed posts a day, your engagement per post starts to tank. But if you disappear for a week, your reach usually drops too. It’s all about keeping a rhythm that tells the algorithm, “this account is alive.”
So yeah — steady, real content > spammy frequency. That balance seems to be the sweet spot right now.