Online Marketing and Recessions

semiprodota

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I'm not going to try to predict the future and have no idea when the next major recession will hit. I have been wondering however, how they effect online marketing.

It seems pretty obvious that if someone is losing their home or job, like so many did in 2007, they're probably not going to be searching for "best boots 2019".

So for those of you who have been doing this long enough to experience the previous recessions, how impacted was your online income by them?
 
I'm not going to try to predict the future and have no idea when the next major recession will hit. I have been wondering however, how they effect online marketing.

It seems pretty obvious that if someone is losing their home or job, like so many did in 2007, they're probably not going to be searching for "best boots 2019".

So for those of you who have been doing this long enough to experience the previous recessions, how impacted was your online income by them?

Boots is not an evergreen niche as far as I know; stick with evergreen niches and you'll be just fine.
 
The less money people have, the more (in %) they spend in necessities and less (%) they spend on luxury and excessive things
 
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