Why do you need OnPage Optimization: So what’s the target of this post: This post will help you to write more search engine optimized article. Now, when I say SEO optimized article, many blogger think it’s a bad practice. Search engine is nothing but a set of algorithms, it look into various factor to rank your page for certain Keyword. Now, here we will help search engine to pick the target Keyword from the post and make it more target able. Here is a food for thought: When you publish a post, have you ever thought why you have not got the 1st-page ranking. ? So when we do SEO optimization of post, it means we follow certain set of proven method to rank higher in search engine. Now ranking in Google, doesn’t only consider On page SEO score, but it also take care of many factors like Social media votes, back links, domain authority and many other off page factors. Our goal here is to optimize our article in natural but smart way, so that search engine can easily pick the target keyword (Focus keyword) and thus, instead of raking for irrelevant long tail keyword, we will get more targeted visitors. Here is an interesting article which shows how on page optimization is not dead. 10 Onpage Optimization Techniques for Better ranking Before I share the , here are few non technical things that you can in-corporate today: First read basic of SEO from here : http://www.trickscity.com/blogger-seo-tips-and-tricks-for-beginners/ Improve user-experience Ensures readers coming from search engine spend a lot of time on your site. If they hit back button quickly, chances are your ranking would drop quickly too. If you are writing long content, use bucket brigade copywriting technique to ensure users stays on your page. Use Benefit driven sub-heading to make your content more appealing Blog Post Title (It makes user clicks + SEO advantage when you use Keyword) Most important On-page factor which really plays a big role in deciding whether our blog posts will be doing well on search engines front is its title. We should make sure we are using targeted keywords or phrase towards the beginning of Title tag. We should not repeat the same keyword in title tag with the intension to get better rankings on Google, Yahoo and Bing. And we should keep limit Title Characters length to 65 Characters only with spaces. Post Permalink Structure makes article more user-friendly Then it’s about going ahead with a search engine optimized URL structure. Again, you should aim at using targeted keywords towards the beginning of blog post URL. You should avoid using special characters, symbols, brackets, comma’s etc as part of your post URL. Most of the times you should be using alphabets and numeric from 0-9 in your URL structure and use dashes to differentiate two strings in URL structure. Make sure to follow a pretty permalink instead of random strings in your permalink. Heading Tags You should use heading tags like h2, h3 and h4 etc to highlight various headings, sub-headings and important points. Our Title tag is used as h1 tag at single post level in WordPress. So we don’t need to use any h1 tag in our blog post body section. Also, don’t repeat H2 or H3 tags too many times, as it is considered as negative SEO practice. Here is what Matt Cutts has to say about repetition of H1 or any other heading tags. Keyword Density You should keep the keyword density to up to 1.5% percent with mix of LSI keywords. You should be using your main keyword once in first paragraph and then in the last paragraph apart from regular use in blog post content. You should use bold, italic and underline to highlight important keywords and phrases in your blog post. Here is official Matt Cutts comment on what’s the idle Keyword density: On page SEO Checklist: Here is the final checklist which you need to follow in 2016 to make sure your content rank higher in search engine. Keyword placement: Keyword in Title Keyword in Permalink Keyword in first paragraph Keyword in Image Alt tag Tweaked Keyword in H2 or H3 Bold Important Keywords and related keywords Italics 1-2 important Keywords Outbound Link to relevant high-quality sites Internal links to related articles Remove all stop words from Permalink Add multi-media (Video, Slides, Inforgraphic) Longer the content length, better it is. Minimum: 700 words Optimize image before uploading (Compress and resize) Page loading time Use LSI Keywords Use Meta title in less than 65 character Use Meta description in less than 150 characters. If using any Social SEO plugin, make sure to add image for Facebook, Twitter. (Take advantage of social graph) Make sure to have social sharing buttons at the end of post or floating social sharing buttons. Have related posts after blog posts to lower down bounce rate. Things not to do: Not more than 1 H1 tag (Your Post title is H1 tag) Don’t repeat H2 and H3 Tag Don’t increase Keyword density by more than 1.25% Things to focus on: Try to use Keyword in Post Title at beginning Use Long tail keywords (You can use up to 65 Character in Post title) If writing in evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin) Content length: The longer the length of the content, better it is. Though don’t try to uselessly increase the content size. At the end of blog post, ask users to take action.