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On-Page SEO - Best Practices for Image Attributes

Discussion in 'Black Hat SEO' started by Semicon, Jul 27, 2017.

  1. Semicon

    Semicon Registered Member

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    I’m looking to bolster my on-page SEO skills and want to learn more about best practices for image attributes. Currently, I optimize the first image of my pages with my main keyword and the rest of the images with LSI keywords. My filename, title, and alt text are all the same. It looks something like this:

    Image Title: My Great Keyword
    Image Filename: my-great-keyword.jpg
    Image Alt Text: My Great Keyword

    Here are my questions:

    1. Is having the title, filename, and alt text the same the best practice for SEO purposes? Does it make a difference if I mix and match the LSI keywords in those fields?
    2. Does it make sense to use LSI keywords in image optimization, or should I use secondary keywords that I may have other pages optimized for?

    I realize that it's more about providing a good experience for the user, but if I can accomplish that give the search engines what they want, that's what I'd like to do. Sorry if this is common knowledge, I’m fairly new to this level of on-page SEO. Thanks for the help!
     
  2. cocoholo

    cocoholo Regular Member

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    you're doing just fine. pair your great-keyword in the title and alt image with a great descriptive texts
     
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  3. Initial Effort

    Initial Effort Jr. VIP Jr. VIP Premium Member

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    That looks good. You can use your keyword in your filename so Google knows what your image is all about. Alt text purpose is to make it available to readers with visual impairments. So including a keyword or making it more descriptive will be much better. Make sure your alt text really describes your image.
     
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  4. Semicon

    Semicon Registered Member

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  5. patriotnews

    patriotnews Senior Member

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    I do it a bit differently.

    Keyword: my great keyword
    Image title: my great keyword long-tail
    Image filename: my great keyword
    Image alt text: LSI of my great keyword

    Every image after that, my look like this:

    Keyword: my great keyword
    Image title: my great keyword long-tail 2
    Image filename: LSI of my great keyword
    Image alt text: LSI of my great keyword

    I also target the keywords directly to suggested searches for the keyword from Google, or even to the rich snippet(sometimes Google will pull the image from top image vs the rich snippet post, so it is a chance to steal a bit of traffic)