Seriously upset to see this today, One of my websites is in the top 15 for "Car Insurance" and a few other insurance related niches in the UK. I have noticed today, that google has brought THIS into play. Normal Search... search for this on UK Goog Amongst the search results, placed at number 1 Clicking on the Information I find this Then I SEE THIS.. WHICH MAKES ME MAD!? I think my Job as an Affiliate Insurance Lead Gen Guy is seriously going to go down the pan. Not to mention some of my EMD's wiped out by google, now they are bringing this into play. Does anyone know how long this has been running for in the UK?? It is something thats quite new for people in the USA too? Or has been out a while, thanks! Hopefully they wont go into my smaller niches, but if anyone is thinking about being an affiliate for insurance, trust me its hard to get into and now even harder to get leads!!