I've been reading BHW for few months now and want to add my small contribution. Basically what I'm doing is simple. There wasn't much of a directory for haunted houses or halloween parties in my area. So I took the wordpress review theme here and turned it into a haunted house review site. The feature slides are for premium advertisers (the haunted houses and ect.) And i have a listing directory. My prices two-hundred for featured (for the month of Oct) and twenty for a listing. I've gotten 15 haunted houses signed up and 25 more to go. Thats my short piece hope this helped someone.