Okay so I am finally taking action with amazon..My plan is to build one or multiple authority site/s and monetize them with Amazon. I've done my readings and took the first step..bought Long Tail Platinum and currently doing keyword research. The question is: When analyzing the top 10 competitors there are always sites like Amazon, Walmart, etc ranking in the first spots. How should I look at these sites? As huge competitors that I won't be able to outrank or easy to outrank sites with some on page and off page SEO? Thanks in advance for ANY reply P.S. Any other tip that might help a newbie like me is more than welcome! Cheers.