1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Noob question - how do I get my ad displayed here??

Discussion in 'Adwords' started by dufc1983, Dec 13, 2010.

  1. dufc1983

    dufc1983 Power Member

    Joined:
    Apr 10, 2010
    Messages:
    504
    Likes Received:
    122
    Hi,
    I would like to get my ad displayed at the top of the google search results.

    The ads that are displayed just before/above the organic results.


    Are these adwords ads?

    Im intending to target very specific niches so that my CPC will be as low as possible.

    In fact I intend to target niches with 0% adwords competetion.

    Can anyone explain how to get my ad displayed there?


    thanks.
     
  2. Greyscale

    Greyscale Registered Member

    Joined:
    Dec 19, 2009
    Messages:
    61
    Likes Received:
    9
    Yes, there are Adwords Ads. Adwords Ads appear at the top and to the right hand side of search results within the Google.

    Adwords is a very complex system once you get into it, find out the basics and then have a go - but be warned; KEEP YOUR CPC VERY LOW TO START!
     
  3. NanoDetonator

    NanoDetonator Newbie

    Joined:
    Jan 3, 2008
    Messages:
    20
    Likes Received:
    6
    Occupation:
    Environmental Energy Alternative Technologies Deve
    Location:
    Offshore-Wealth
    Home Page:
    Amazing,

    And is anyone seeing the same PPC results as we once did with Google? My results have been dropping every month for past two years, so before you spend you money on PPC as a newbie, do more research before wasting your money, most click on non PPC ads these days which they know they can trust, at least that is what I do now which explains why PPC revenues are sinking like a brick.

    I have been focusing on recession proof high value high demand offers and find much better results than trying to compete with hundreds of thousands of others using PPC which had driven up prices to new highs as more newbies jump into industry as unemployment keeps rising and recession gets worse, more are looking for internet based income opportunities, so be careful, so your research.

    Success to all,
     
  4. donnybluejeans

    donnybluejeans Regular Member

    Joined:
    Dec 18, 2009
    Messages:
    211
    Likes Received:
    89
    Occupation:
    I sleep with your girlfriend.
    Location:
    Canada
    Home Page:
    There is no better advice than to know exactly what you are doing when it comes to Adwords. It seems so easy when you have that free $100 voucher because there is no quality score and so on. But once you start paying out of pocket the entire game changes...I wasted more money than I care to say before I figured that one out.
     
  5. donnybluejeans

    donnybluejeans Regular Member

    Joined:
    Dec 18, 2009
    Messages:
    211
    Likes Received:
    89
    Occupation:
    I sleep with your girlfriend.
    Location:
    Canada
    Home Page:
    Better watch yourself Nano...this copy and paste crap you're pulling is going to get out the ban hammer!
     
  6. tb0n3

    tb0n3 Newbie

    Joined:
    Nov 28, 2010
    Messages:
    45
    Likes Received:
    20
    One of the biggest things you can do to increase your Adwords performance is to make sure that the landing page (page where people that click your ad will land) is optimized to convert your paid traffic. By convert, I mean have a clear call-to-action to what you want your site visitors to ultimately do. For example, if you want visitors to fill out a quote request form...have the form on the landing page as opposed to just having them land on your home page and hope they find their way to the form. At the very least have a prominent graphic that "says request a free quote" or something on the landing page. For an ecommerce site, land them on the most relevant category or products.

    Next, make sure you install the conversion tracking script on your website, so you know how much it is costing you per conversion. In the above example, it would be useful to know how much it is costing for a completed quote form. Then you can further analyze how many quotes it takes to result in a deal and what you cost to acquire a customer using Adwords. If you are not tracking this information, it is very easy to spend more to acquire customers than you will make in profit.
     
    • Thanks Thanks x 1
  7. extremephp

    extremephp BANNED BANNED

    Joined:
    Oct 19, 2010
    Messages:
    1,293
    Likes Received:
    1,272
    Your Ad wont come up with the search results until your CPC is fair enough for that :). It would just be circulated in the content network, if your cpc is low! Content network means, as Adsense ads in people's website :)

    So, as long as you dont have a fair budget, you cant imagine your ad being displayed on sponsered results slots :)

    ~ExP~
     
  8. milke_sj

    milke_sj Junior Member

    Joined:
    Dec 4, 2009
    Messages:
    151
    Likes Received:
    30
    great info on this thread, thanks guys.
     
  9. ozzke

    ozzke Regular Member

    Joined:
    Mar 6, 2010
    Messages:
    266
    Likes Received:
    208
    Occupation:
    SEM Consultant ;)
    Location:
    in a galaxy far far away from here
    Home Page:
    Actually, this is completely wrong. I get 1 cent clicks as first ad in search results for certain keywords. The only thing that matters is Quality Score. If your quality score is low, either your ad will not be displayed or it will cost you a lot more money. Also Content network has nothing to do with search results..
     
  10. extremephp

    extremephp BANNED BANNED

    Joined:
    Oct 19, 2010
    Messages:
    1,293
    Likes Received:
    1,272
    Doesnt happen always mate! You can get your ad on top, with 1Cent bid for long tail keywords or keywords with low competition!!

    It isnt possible as long as the Keyword has a high CPC bid among other advertisers! And, I know content network has nothing to do with search results, and what I said is, with low bids on high competition keywords, ads will be just running on Content network, and wont be coming in the search results!

    Hope I cleared it again! Anyways, I dont say I am the perfect! Always open to corrections!

    ~ExP~
     
  11. dufc1983

    dufc1983 Power Member

    Joined:
    Apr 10, 2010
    Messages:
    504
    Likes Received:
    122
    Sounds pretty spot on to me mate.
     
  12. ozzke

    ozzke Regular Member

    Joined:
    Mar 6, 2010
    Messages:
    266
    Likes Received:
    208
    Occupation:
    SEM Consultant ;)
    Location:
    in a galaxy far far away from here
    Home Page:
    Once again, Quality score is a key factor here. I've had multiple clients bidding for the same keyword, one client was paying 15 cent per click and was number 1, my other client was paying 0,80 cent per click and he was number 3.
    It's all about the Quality Score. Optimise your landingpage/ad/keywords and if you get a 10/10 Quality Score, it'll be cheap and you'll be on top, if your competitors have a lower quality score.

    On a sidenote about quality score: if you're trying to rank for an SEO company and you're bidding on keywords like "Google Analytics", "Google Adwords", etc... Google screws you by dropping your quality score to 2-3 even with a perfectly optimised landingpage, it's frustrating..