I've been reading through the forum and have noticed a lot of people saying LSI keywords will give you improved rankings. I'm a bit confussed how and where you would use LSI keywords. What would LSI keyword content be used for? Would i use it as an inner page instead of actually using the target keyword? For example say you had a automotive site and one of the inner pages is for tyre repairs and the keyword is 'tyre repairs', so the url looks like this: automotivesiteDOTcom/tyre-repairs Would you use LSI content for this page or would you use normal content where the actual keyword (tyre repairs) is targeted?