Noob Analytics question

Dibbler · May 16, 2013

Forgive me if this is a stupid question but I've been trying to use Google Analytics and am struggling to derive much useful info from it.

Essentially, for a client, I wish to know

a) which keywords/phrase a visitor typed into Google to find my site
b) which pages did they visit and which one did they leave from

So, I'd like to follow how a user used our site (knowing which keywords they typed).

Is this possible with Google Analytics or do I need to think about alternative tools?

Many thanks for your replies.

Pohmeliy · May 16, 2013

Dibbler said:
a) which keywords/phrase a visitor typed into Google to find my site

This statistic is in Google webmasters tools.

Logician · May 16, 2013

Google webmaster tools then click on "search queries"

Lazlo1967 · May 16, 2013

Once you link Google's Webmaster tools with your analytics site you'll see this data in Analytics under the Traffic Sources -> SEO area.

kryler · May 16, 2013

You don't need to link Webmaster Tool with Analytics, you don't even need Webmaster Tools to see this.

In Google Analytics you can click "Traffic Sources > Sources > Search > Organic" and it will show you all your traffic for organic keywords.

Dibbler · May 16, 2013

Thanks for all the replies and for answering part a). I'm still not understanding how I can see which path a particular user took and know how they got to my site in the first place though. Unless I'm missing something.

My confusion might stem from this problem I keep getting in Analytics:

Nothing I've tried, or read on Google Help forums has resolved this. Any ideas?

Many thanks for your help so far once again.

kryler · May 16, 2013

Dibbler said:
Thanks for all the replies and for answering part a). I'm still not understanding how I can see which path a particular user took and know how they got to my site in the first place though. Unless I'm missing something.

My confusion might stem from this problem I keep getting in Analytics:

View attachment 30303

Nothing I've tried, or read on Google Help forums has resolved this. Any ideas?

Many thanks for your help so far once again.

You seem to be going to the wrong place.

Don't go to Traffic Sources > Sources > SEO.

Go to Traffic Sources > Sources > Search > Organic

Dibbler · May 16, 2013

Yup that tells me how many people typed in a particular phrase but I want to know which pages those people visited. Can I find out how a particular user who typed 'bananas', say, navigated through my client's site?

senty4love · May 17, 2013

Dibbler said:
Yup that tells me how many people typed in a particular phrase but I want to know which pages those people visited. Can I find out how a particular user who typed 'bananas', say, navigated through my client's site?

content=>site content=>landing pages=>entrance path

this will show you what keywords bring visitors to your page and how they navigate from that page to other pages

Dibbler · May 22, 2013

Hey, thanks senty and others. I'll have a go at that. And sorry for late reply.

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