Non-optimized website at #1 in SERPs?

That's not true at all. Topical relevance, relevant traffic, virality, etc and 100 other parameters decide how you rank.
Check my post above, you didn't even read the rest of the thread or didn't understand at all what I want to say.
 
I guess, if the contents are also shits, then this must be a blackhat related thread. :P
 
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