Some practical moves to try:
Basic SEO – Make sure your product pages are clean: solid titles, good descriptions, internal links. It adds up over time.
Content marketing – Even a small blog targeting long-tail keywords in your niche can drive free traffic.
Social proof & small rewards – Simple cashback or referral deals make people way more likely to share your site.
Affiliate traffic – Try connecting with niche affiliates or forums where people are already in buyer mode.
Paid ads – If you’ve got the margin, test small budgets on Google or FB and track what’s working before scaling.
And one more big one for 2025: TikTok.
It’s exploding for e-com. You should consider building your own channel with short, engaging content — or even partner with micro-influencers in your niche. Sometimes 1 viral video can do more than a month of ads))