No Leads for Roofing Client

nateconnel said:

I’m running PPC for roofing companies — mainly Facebook and Instagram ads. I create fully optimized static creatives for all formats (9:16, 2:3, 1:1). Right now, I’m testing 10 different creatives for one roofing client. Each creative has a different angle. I’m spending $10 per day on each creative — total daily budget is $100. I’m running broad targeting only, using Advantage+ without recommendations. The campaign is set for "Leads" and goes to a lead form (not the website). The website itself is high quality, has calculators, info, and looks professional — but I only send traffic there after form submission. It’s been 2 days and I’ve already burned $150 with no leads. I’m not sure what I’m doing wrong. Maybe the budget is too small? Maybe Facebook ads don’t work at all? I also tried Google Ads — getting clicks, but no conversions there either. I’m starting to lose motivation and question if Facebook ads even work for roofing. Would really appreciate any thoughts or advice.
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please read said:

I know this is a little late but my 2 cents:

Essentially what you are trying to do is prospect via Facebook ads, and that's going to be tough for roofing niche. Also, without getting any leads you will never get out of learning phase so what is even the point.

What you need first is Google Ads. Local Service Ads work the best to get reliable leads, but you better be there to answer the phone or you're wasting your money. Regular Google Ads are next for getting traffic outside of people that are hyper-active buyers.

If you are running normal Google Ads and getting traffic with no conversions yet, that's normal. Since you have meta pixel installed you can create an audience of people that came to the site and retarget them on Facebook.

Other than that you can try some other local sites like Nextdoor but the leads are even more expensive than Google LSA from what I've seen.

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nocap361 said:

It’s tough when the numbers don’t line up with the effort. Roofing is a high-trust service maybe you should try a warmer approach like adding a video testimonial to the mix? Your setup sounds solid, might just need a slight tweak to the offer. I hope this will help you!

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Bassilix said:

Dude, roofing company probably fired the person who started the thread. You replied little late

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