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niche -- when to go micro or authority?

Discussion in 'White Hat SEO' started by _l0ph0nis_, Jan 20, 2011.

  1. _l0ph0nis_

    _l0ph0nis_ BANNED BANNED

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    Hi,

    well now that i mastered the "art of keyword research" there's the question in my when it is better to stay at a micro niche or go the authority way. Recently I found a nice niche in the travel area with 10+ keywords that I can (according to MNF) easily dominate. So in this case I better go the authority way, don't I?

    p.s (expressions taken from the x-factor course)
     
  2. sbw27

    sbw27 Regular Member

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    Sure, if there are lots of keywords, go authority. I use mirco sites for smaller niches.
     
  3. EmpireQuality

    EmpireQuality Elite Member

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    You might as well dominate all of those 10+ keywords and go authority. I don't see why not. Unless of course you don't want to put in all of the work to dominate all of these 10+ keywords. :)
     
  4. sammy12

    sammy12 Newbie

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    Micro niche sites work good for short term, get-in-get-out types of campaigns, like product launches and such. If you have lots of keywords, I would go the authority route.. longer staying/growing power!
     
  5. flaktrak

    flaktrak Power Member

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    micro niche is more and more becoming a recipe for failure! add up all the negatives and you will realize that authority is the only way to go. I still got a few micro niche sites out there and they make a few dollars here and there but if you are going to register a new domain every time you want to make a few dollars, you really are going to go no where. My authoritative sites take a little more time but make WAY WAY more money.
     
  6. SnowySage

    SnowySage Newbie

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    It depends on the niche. I have been sticking with micro sites but I realized going the authority way is a better way to "survive" long-term.
     
  7. lonojoe

    lonojoe Junior Member

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    I am in to Micro. Scaled it up. Now need to expand it with relative KWs to make an authority one.

    Start with micro niche, check it is converting for you. If it does well, go for authority sites from there on. :)

    All the best
     
  8. SaraJ

    SaraJ Junior Member

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    Go micro and see if money is there to be made.

    If so, go authority with a new site and build it out.
     
  9. bizroot

    bizroot Supreme Member

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    Why not go for authority or long term plan... Pick good name for that niche then create 10 different pages for 10 different keywords... Work hard and get ranking for them, later on start spreading wings again LOL go for other good keywords in that niche, you may try tougher keywords... This way you don't have to create new site every time you plan to target any new keyword... Saves money and effort in long run...