Newsjacking Your Brand Content Newsjacking Old Method New Name Back to an old trusted method of generating new content which is now dressed up with a new descriptor namely ? Newsjacking Nothing new here, have been doing it for years, moreover often secures new viral backlinks and never fails to bring in new real time traffic? Just posting as a reminder tip when building new content ? newsjacking is always an option to use on a regular basis or on an as needed basis? NB ? Do not just copy n paste a news clip as that may get you a G slap? Just take 5 to 10 minutes to re-write the newsjack? Newsjacking ? meaning ? a new buzz word to describe how publishers use a selected clip of news text which they integrate into publisher?s own brand articles for self promotion.