Hi all, I was recently exposed to the Affiliate concept...but one thing i can't figure out one thing. (forgive me....i have no tutor on this subject....its all from forums like this one). If a Seller....is willing to pay an Affiliate Hugh Money to bring them leads, traffic, sales....WHY do they bother with Affiliate marketers----WHY NOT instead do all marketing IN-HOUSE? This of course would save them Millions. So why the Gap in the Market that creates Affiliates?