Newbi needs help

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Cemoin

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Hi everyone, I just started my own brand in fashion industry and I need your advice about the marketing strategy that would be the best. The products are handbags, vegan, with very atrractive designs, made from post consumer newspaper, stand out from other handbags and handmade in the US. Beside the national SEO what do you think that would be the best way to promote it? Please have in mind that I want to do all marketing in house, and that I am the only one who knows how to do it. I don’t have big money to invest in the marketing. Thank you all
 
One suggestion would be to give some handbags to influencers, hoping one would accept them. It's the best advertising ever to have someone wear what you make. It's just a random thought.
How would you find the influencer that would be ready to accept it? My bags are about $150 and to send them randomly would be a bit costly.
 
Sup mate welcome to BHW

Sounds like the reddit crowd would be a really good segment for your products. Specially with the vegan/environmental appeal. Why not try to grow a subreddit there? Something like veganleather or something like that
 
In addition to the above suggestions, which are 100% solid, you can join FB groups that are centered around fashion accessories (I would die if I had to do that) and slowly share your bags.

Don't do it right off as that will be bad for you but be involved and once there is an involvement on a natural level you can share.
 
How would you find the influencer that would be ready to accept it? My bags are about $150 and to send them randomly would be a bit costly.
You just have to be a salesman bro. Be the guy who sends 500 dms a day and gets 25 of them on the phone. Many regular young girls who happen to have 30k-100k followers are happy to get an extra even just $10 from posting your product. If you're willing to be the guy who will take 8 nos to get a yes then there ya go, you have 3 influencers a day advertising your product for $30/day.
 
I hear your products are fascinating.
Can you share some pictures?
 
I love handbags.
Can you give me some samples?
My best friend is in the same business as you.
 
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