new tiktok shop owner ?? Help ??!!

Hey just got my tiktok shop approved and was wondering how does all the ads work , and should i link a brand new account to the shop (something relevant to what im selling ) ?

Should i really just focus on the marketing aspect of shop and few products that are relevant to each other

or

should i focus more on getting a VA to just work everything for me ?

i have a feeling making the videos will be the easiest part of it all , since tiktok really like to push stores / adds like crazy .

anytype of feed back , tips , pros / cons , anything lmk please

Ads work by showcasing your products to a targeted audience based on specific characteristics like interests, behavior, and demographics. for a new shop, it's smart to link a new account that matches what you're selling because it helps create a brand image and message.

Focusing on the marketing aspect and promoting products that are related to each other can be beneficial also.

Thanks!

Dude , I run us tiktok shop ,if u find answers lemme know