New search filters from Pinterest - Targeting towards men

twist13

twist13

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So, Pinterest yesterday announced a new change in their search settings, introducing new search filters personalized to your interest. This setting is based on the gender you previously selected for your profile/account.
This is great news for all targeting at a specific public, especially in the gender section.

Source
 
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Pinterest is only for women interest. I try promoting men related products on pinterest and get 0 sales.
 
my pinterest traffic is about 50/50 these days actually.. and i'm getting 1500ish views a day from pinterest
 
I'm surpised its finally taken so long to decide to open up to the male market, especially since its been close to a year since they decided to launch the promoted pins. Men spend much more money online than woman do, the articles that were pushing women spending more online was from 2002 during the early years of e-commerce. I know on certain websites many men will easily drop $1,000 or more per month on a very addictive service.
http://www.theguardian.com/money/2009/aug/11/online-shopping

Men were significantly more likely than women to spend serious money on that unplanned purchase. While just seven percent of the women said they had spent $500 or more, 21 percent of the men did. Men also made more impulse purchases of $1,000 or more.
Click to expand...
http://www.today.com/money/guess-which-gender-spends-more-impulse-1D80314130
 
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Apparently number of male users on Pinterest is indeed going up in certain countries like Japan. But for the number of men on Pinterest in US -> yeah, i think they are all marketers.

AzonGeek said:
Not most, I say all of them lol!
Click to expand...
 
STKMKTFTGRU said:
I'm surpised its finally taken so long to decide to open up to the male market, especially since its been close to a year since they decided to launch the promoted pins. Men spend much more money online than woman do, the articles that were pushing women spending more online was from 2002 during the early years of e-commerce. I know on certain websites many men will easily drop $1,000 or more per month on a very addictive service.
http://www.theguardian.com/money/2009/aug/11/online-shopping


http://www.today.com/money/guess-which-gender-spends-more-impulse-1D80314130
Click to expand...

True, men do spend more money online than women. And they also noticed that. Plus, that huge rise in their demographics cannot be dismissed, so they had to do something about it. And they will do even more, because big profits are hiding behind them.
 
twist13 said:
True, men do spend more money online than women. And they also noticed that. Plus, that huge rise in their demographics cannot be dismissed, so they had to do something about it. And they will do even more, because big profits are hiding behind them.
Click to expand...

Not only will they be making much more revenue but their valuation will also increase rapidly with the more men. It could be a $20 to $25 billion company by the end of 2016 compared to the $5 billion it is worth now.

http://www.businessinsider.com/why-pinterest-is-worth-5-billion-2014-5
 
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Thanks for update OP.. Hope we will get nice traffic from there..:breakpc1:
 
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