This is the state of play in 2019 and going forward.
For those who say they cannot rank on page 1, this is the competition;
View attachment 124874
Lucky for them only 2 ads! They should be 4 normally
The bigger problem the top results don't have the same size (serps real estate) like the organic results.
Ads can have shitload of extensions and features
Feature snippet can be anything from a map to a table or an image with full description or playable video! Whatever answers the query can be there.
The people ask for is a toggle with many questions, and the more toggles you open, the more toggles you get! Its obvious these updates solely purpose is to push organic results down!
I have no idea who will scroll down all of this to reach the organic results. I can't remember last time I did.. unless I am looking for long informational blog post from ahrefs or something, the answer of my query is top there!
Again, unless a proper competitors appear, this would be the End of SEO as we know it and this is why I am investing in ads
@bartosimpsonio
Its just a business, I spent years of effort, time, and money for building pbn, survivng updates, creating content, promoting videos, and building a brand but it seems each year my traffic + conversion decreases.
Why fighting the flow instead of swimming with it? All you need is paying google the fee to pass and you magically are on the TOP.. no need for content, bl's or worrying about updates ..you gotta make some money before the end of affiliates era