NEW Google SERPS look - Focus on Brandname

yayapart · Sep 17, 2019

Hi guys!

Is this the new way Google shows the search results? No Breadcumbs anymore, just the Domainname. Google Germany showed me these results today for every search query.

Also I noticed that the Domainnames are displayed in different ways (UPPERCASE, Capitalized Case, lower case etc.)

Do you get the same results or am I in a small Beta group? It would mean that Google continues to go the way of pushing brands.

TheVigilante · Sep 17, 2019

yayapart said:
Hi guys!

Is this the new way Google shows the search results? No Breadcumbs anymore, just the Domainname. Google Germany showed me these results today for every search query.

Also I noticed that the Domainnames are displayed in different ways (UPPERCASE, Capitalized Case, lower case etc.)

Do you get the same results or am I in a small Beta group? It would mean that Google continues to go the way of pushing brands.

View attachment 121025

I too have have noticed this lately for many of the keyword rankings and wanted to ask the same here...

KJREDDY247@ · Sep 17, 2019

seems like they are testing in targeted locations, everything looks normal for me i mean those capitalised website URL's are not showing for me.

alonelywriter · Sep 17, 2019

It changed Again. They are just testing various things

SirLouen · Sep 17, 2019

I've tested but I'm still getting the full URL so maybe this is still not deployed in my country.

Maybe they are starting to use the sc:domain registered in search consle for such relevant sites?

I see one breadcrumb there

For example
https://www.cbd-vital.de/magazin/cbd-allgemein/was-ist-cbd
This which seems to be your first result
Doesn't feature any breadcrumb in their schema or in the site
https://search.google.com/structured-data/testing-tool

Psh · Sep 17, 2019

So if you want your domain to LookLikeThis.com in SERP instead of lookinglikethis.com, you can change that in WordPress? Or is it when you register the domain?

NEW Google SERPS look - Focus on Brandname

yayapart

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