NEW Google SERPS look - Focus on Brandname

[yayapart]

Hi guys!

Is this the new way Google shows the search results? No Breadcumbs anymore, just the Domainname. Google Germany showed me these results today for every search query.

Also I noticed that the Domainnames are displayed in different ways (UPPERCASE, Capitalized Case, lower case etc.)

Do you get the same results or am I in a small Beta group? It would mean that Google continues to go the way of pushing brands.

 

[TheVigilante]

Hi guys!

Is this the new way Google shows the search results? No Breadcumbs anymore, just the Domainname. Google Germany showed me these results today for every search query.

Also I noticed that the Domainnames are displayed in different ways (UPPERCASE, Capitalized Case, lower case etc.)

Do you get the same results or am I in a small Beta group? It would mean that Google continues to go the way of pushing brands.

View attachment 121025

I too have have noticed this lately for many of the keyword rankings and wanted to ask the same here...

 

[KJREDDY247@]

seems like they are testing in targeted locations, everything looks normal for me i mean those capitalised website URL's are not showing for me.

 

[alonelywriter]

It changed Again. They are just testing various things

 

[SirLouen]

I've tested but I'm still getting the full URL so maybe this is still not deployed in my country.

Maybe they are starting to use the sc:domain registered in search consle for such relevant sites?

I see one breadcrumb there

For example
https://www.cbd-vital.de/magazin/cbd-allgemein/was-ist-cbd
This which seems to be your first result
Doesn't feature any breadcrumb in their schema or in the site
https://search.google.com/structured-data/testing-tool

 

[Psh]

So if you want your domain to LookLikeThis.com in SERP instead of lookinglikethis.com, you can change that in WordPress? Or is it when you register the domain?