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New Google Keyword Planner - Thoughts, Differences, Advice?

Discussion in 'Black Hat SEO' started by BrooklynsFinest, Sep 9, 2013.

  1. BrooklynsFinest

    BrooklynsFinest Registered Member

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    Hey guys, I know there's been a few different threads on the new keyword planner - how it sucks, how it's great, how it takes some getting used to...I noticed a few different things, and I wanted to get input on whether you guys felt the same, whether I was doing something wrong, and whether anyone had any advice they could offer? Wondering if anyone has any instructions on how to use this new tool most efficiently, would even be willing to pay a small price. I was able to use the old tool to it's fullest, I loved it. And now I'm a little lost, here's why:

    As soon as the new Keyword Planner was available, I started using it, figuring I would have to get used to it eventually anyway. I really like it because I feel you are better able to organize information. This was a few weeks ago. For the last week however, I have groups of keywords that I analyze, that I feel are now showing a lot less "number of results" than when it first came out a few weeks ago, and of course a lot less than the original adwords tool.

    For example, I search car repairs in nj ... I get something like 70 searches per month (this may not be exact, I'm just giving an example). I know for a fact that this was a lot different before. Is it because before it was giving us a broad number of search queries, and now it's exact? I don't know, I'm really confused honestly.

    I also noticed that you can narrow down WHERE The search queries come from, as to what state, what region, and sometimes which town. This is extremely useful, BUT sometimes google decides to not let me save the list of locations I added, and I have to start from scratch. I also can't save this for future use.

    The biggest issue for me, though, is that I feel the number of search queries that the keyword planner is giving, is far less than it actually is. I put:
    "auto repair nj" : 70 searches per month
    "auto repair new jersey" : 30 searches per month
    "car repair nj" 20
    "car repair new jersey" 10
    "car service repair nj": 0
    "car service repair new jersey" : 0
    "auto service repair new jersey" :0
    "auto repair service" : 590
    "auto repair service nj" 0
    "auto repair service new jersey": 0

    I understand not everything is going to be hundreds, but 0 for those terms seems a little strange to me. Especially because if I Do the search there are plenty of other related searches almost exactly the same, and also paid adwords for this term (I know this are triggered by many different factors, but really).

    Let me know what you guys think, any advice would be greatly greatly appreciated. I'm willing to invest the time to learn this tool as well as I can and then help anyone out with what I know. I did a few searches on here concerning this tool, but what I'm looking for is some clear feedback, instruction, or maybe even to see if anyone else has noticed the same trends I have?

    Thanks guys, good luck with all your endeavors! :)
     
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  2. ddppmm

    ddppmm Junior Member

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    i try new Google adword tools but honestly i did not like this. and i saw other people feedback all are saying this is not unto the mark.
     
  3. InnovativeSEO

    InnovativeSEO Senior Member

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    I believe this page will help answer some of what your talking about.
    Code:
    https://support.google.com/adwords/answer/3141229
    [h=3]No match type data for search volume[/h] With Keyword Tool, we showed you broad match statistics by default with the ability to get data for other match types, like phrase and exact match. But with Keyword Planner, you'll get historical statistics only for exact match. To decide what match type to use, add the keyword idea to your plan and review the traffic estimates for each match type. This change will help you get an accurate estimate of how much traffic you can expect to get with different match types. There's quite a bit of overlap between broad and phrase match keywords, and the search volume statistic in Keyword Tool didn't take that overlap into account. Traffic estimates like click and cost do take this overlap into account, so checking those can help you decide which match type to use.

    For example, let's say your keyword is dark chocolate. If you want to check that keyword's average monthly searches, we'll show you the same stats whether you use a broad, phrase, or exact match type with dark chocolate. Traffic estimates like clicks and cost, on the other hand, do take into account keyword match types. For example, if you get estimates for a list of broad match keywords, we'll take into account any overlap between those keywords.

    Understanding your Keyword Planner statistics and traffic estimates


    Code:
    https://support.google.com/adwords/answer/3022575

    [h=1]Using Keyword Planner to get keyword ideas and traffic estimates
    Code:
    https://support.google.com/adwords/answer/2999770
    [/h]
     
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  4. BrooklynsFinest

    BrooklynsFinest Registered Member

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    Thanks bro, I appreciate it! Sometimes I forget to really read Google's instructions in-depth, I'm going to do a comprehensive reading of all of those (I just skimmed them) and really try to deepen my understanding of how to use the tool to its fullest. It seems that there truly are a lot more advances that will help with keyword research, just a matter of adapting to change.

    The general idea that I'm getting from this, and from a couple of searches I did, is that the new keyword planner is a lot more precise and exact, where as the Adwords Keyword Tool brought back a number of searches that was more broad and included similar search phrases.
     
  5. Pvlman

    Pvlman Regular Member

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    I did a little research and comparison back when both GAWKT and KP were available. You can check it here.

    Basically it seems that KP shows something between "Phrase match" and "Exact match", but closer to "Exact match"..


    Bottom line:
    +we have better targeting options
    -we can only use exact match results
     
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  6. BrooklynsFinest

    BrooklynsFinest Registered Member

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    Wow, thanks man, I just checked out your findings, and it makes so much sense to me. I also know now that I'm not the only one, and am not just doing something wrong! Okay so pretty much before, we had results that were over-inflated. Well, not necessarily over-inflated, but just, most people (including myself) used the broad term without thinking it would bring much of a difference. The KP gives us the exact result. Therefore, I guess we have the keyword list generators and what not to try every possible term in KP...I mean I guess that is up to ones individual approach, but I think that's where I'm headin. Awesome little study you did though, and great idea for thinking of it then, otherwise it's like "just scratchin my head."

    In the end, this will be better, and statistics will be much more reliable and hopefully make more sense.
     
  7. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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    I hated it at first
    but after using it for a few days
    its better

    Only thing i miss is the long list for finding useful of keywords

    Takes a bit longer with KP
    but worth the extra effort