There is going to be a release of a few hundred new domain extensions in the near future. Such as: .app .blog .cloud .forsale .limited .london .ltd .mail .online .rugby .shop .site .store .web .website .wedding You can find out a bit more about them here - http://www.names.co.uk/domain-names/extensions/new-gtlds I do think it is a good thing in terms of making memorable domains as the current system is getting a bit dated, making it very hard to get a good niche specific site without it looking like - make-moneyonline-253372.com Although what do you think about them in terms of SEO? The .CO tld has been able to achieve good rankings in Google. I just think it may be hard to rank for country specific areas unless we all jump on board Google Webmaster Tools and assign the domain to a particular country. Although I still think the likes of the .co.uk, .us, .de etc could get a natural boost locally just because they have been around for so long. Although with Google being as clever as they are, they will probably deliberately make sites not be able to rank well for local terms unless they have Webmaster Tools, making us even more dependent on their monopoly. What is your opinion?