I think we can all agree that negative SEO is a bad thing to do. Destroying someone else's website is not some sort of game. However, there can be situations where negative SEO can be a good thing. Let's say I have a client named "Joe's Window Repair." Now, Joe's Window Repair is a very good company and always does a great job. However, there was once a situation where a customer recracked a window a few days after Joe repaired it. The guy had thrown a chair at the window during a fit of rage. Instead of paying Joe to repair his window again, he says Joe didn't repair it correctly the first time and should repair it again for free. Joe refuses and the idiot takes him to small claims court. For some reason, the judge rules with the idiot. A reporter was there and an article was placed on the newspaper's website about how Joe's Window Repair was brought to court about an incorrectly repaired window and lost. A few years later, when anyone searches for window repairing in Joe's city, this article is the first thing to show up, right above his website. Because of this, Joe's online reputation is being hurt tremendously. This article is destroying his business. If Joe wants to do negative SEO towards this article, how would he go about it? The issue is, this article is on the website of a real newspaper. It's not some sort of small site and Joe has no desire to hurt this newspaper's website. All he wants to do is get rid of this article. Could he do negative SEO for this article and if so, how would he do it?