[NEED SUGGESTION] Want to Audit E-Com Site

1. Delete all out-of-stock products, nearly 20K Out of stock products (Some of them order based Products)
2. Update All Meta Title and Meta Description for Products
3. Delete all Non-Traffic Blogs or Outdated blogs
4. Update Collection Page Data

Monsterer said:

Yeah all these 4 points are must-do things and also in the titles and description use Year

For example " best upcoming offers in 2024 for Product X"

This is because using year can drive you some clicks

Apart from the On-page check the off-page too, check the external links you are getting for the products

Its more important how you focus on page as well as Off page seo too

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Monsterer said:

yeah, you can redirect into a domain that is also helpful to retrieve and get the stats to the new redirected domains but may I know the reason why you won't do any OFF page SEO seriously?

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dakudaddy said:

We never need that; we already rank in the top 3-5 on our main keywords. But now looking for link-building Opportunities via HARO links, PR, and some quality Guest Posts.

Click to expand...

1. Zapping Out-of-Stock Products:​

• Hold Up! Before hitting delete, remember some of these pages might be your SEO allies, having garnered love from search engines and users over time.
• Alternative: Instead of sending them to the digital graveyard:
  • Keep the golden geese (pages with decent traffic and historical SEO juice).
  • Give visitors an “Email When Available” option or suggest alternative products.

2. Meta Title & Description Makeover:​

• Yes, Yes, Yes! Refreshing meta titles and descriptions can be your secret sauce to reclaiming those click-through rates.
• Be: Crafty, and concise, and avoid the notorious keyword stuffing. Aim for 60 characters for titles and 155 for descriptions.

3. Blogging – To Delete or Not to Delete:​

• Slow Down: Deleting might seem like a tidy-up mission, but it could rob you of some hidden SEO treasure.
• How About:
  • Jazzing up outdated content and making it relevant and snazzy?
  • Merging a few weaklings into a powerhouse of a blog post?

4. Collection Page Glow-Up:​

• Spotlight On: Not just updating, but sprinkling a bit of user-friendliness, aesthetic appeal, and strategic categorization.

Extra Nuggets of Wisdom:​

- SEO Detective Work:​

• Go full Sherlock on your site with an SEO audit, weeding out any sneaky, broken links or crawl mishaps.

- Backlink Cleanup:​

• Make sure your backlinks aren’t hanging out in the bad company. Boot out any toxic links that could be straining your SEO reputation.

- Mobile-Friendly Vibes:​

• Make your site a cozy, intuitive space for the mobile users’ squad.

- Content is Your Bestie:​

• Keep churning out content that adds value, resonates with the audience, and gets those engagement metrics ticking.

- Embrace & Enhance UX:​

• Give user experience the front seat. Amp up page load speeds and optimize visual elements.

- Hang On to Your Visitors:​

• Use email blasts and retargeting tricks to keep your audience in your loop, especially when you have something exciting to share.

karthickdotmap said:

Hey dakudaddy
,

Whoa! Sounds like Google’s recent update threw a bit of a wrench in your plans, huh? Your diligent work over the last few months and the following traffic plunge must feel like a rollercoaster. Buckle up; let’s navigate through this together!

1. Zapping Out-of-Stock Products:​

• Hold Up! Before hitting delete, remember some of these pages might be your SEO allies, having garnered love from search engines and users over time.
• Alternative: Instead of sending them to the digital graveyard:
  • Keep the golden geese (pages with decent traffic and historical SEO juice).
  • Give visitors an “Email When Available” option or suggest alternative products.

2. Meta Title & Description Makeover:​

• Yes, Yes, Yes! Refreshing meta titles and descriptions can be your secret sauce to reclaiming those click-through rates.
• Be: Crafty, and concise, and avoid the notorious keyword stuffing. Aim for 60 characters for titles and 155 for descriptions.

3. Blogging – To Delete or Not to Delete:​

• Slow Down: Deleting might seem like a tidy-up mission, but it could rob you of some hidden SEO treasure.
• How About:
  • Jazzing up outdated content and making it relevant and snazzy?
  • Merging a few weaklings into a powerhouse of a blog post?

4. Collection Page Glow-Up:​

• Spotlight On: Not just updating, but sprinkling a bit of user-friendliness, aesthetic appeal, and strategic categorization.

Extra Nuggets of Wisdom:​

- SEO Detective Work:​

• Go full Sherlock on your site with an SEO audit, weeding out any sneaky, broken links or crawl mishaps.

- Backlink Cleanup:​

• Make sure your backlinks aren’t hanging out in the bad company. Boot out any toxic links that could be straining your SEO reputation.

- Mobile-Friendly Vibes:​

• Make your site a cozy, intuitive space for the mobile users’ squad.

- Content is Your Bestie:​

• Keep churning out content that adds value, resonates with the audience, and gets those engagement metrics ticking.

- Embrace & Enhance UX:​

• Give user experience the front seat. Amp up page load speeds and optimize visual elements.

- Hang On to Your Visitors:​

• Use email blasts and retargeting tricks to keep your audience in your loop, especially when you have something exciting to share.

Alright, dakudaddy, remember that SEO is a marathon, not a sprint. And while the terrain has shifted a bit (thanks, Google!), with a few tweaks and turns, we’ll get that traffic zooming back in no time!

Hang in there, and here’s to bouncing back stronger!

Cheers,[Karthick]
If any clarification DM me.

Click to expand...

karthickdotmap said:

Hey dakudaddy
,

Whoa! Sounds like Google’s recent update threw a bit of a wrench in your plans, huh? Your diligent work over the last few months and the following traffic plunge must feel like a rollercoaster. Buckle up; let’s navigate through this together!

1. Zapping Out-of-Stock Products:​

• Hold Up! Before hitting delete, remember some of these pages might be your SEO allies, having garnered love from search engines and users over time.
• Alternative: Instead of sending them to the digital graveyard:
  • Keep the golden geese (pages with decent traffic and historical SEO juice).
  • Give visitors an “Email When Available” option or suggest alternative products.

2. Meta Title & Description Makeover:​

• Yes, Yes, Yes! Refreshing meta titles and descriptions can be your secret sauce to reclaiming those click-through rates.
• Be: Crafty, and concise, and avoid the notorious keyword stuffing. Aim for 60 characters for titles and 155 for descriptions.

3. Blogging – To Delete or Not to Delete:​

• Slow Down: Deleting might seem like a tidy-up mission, but it could rob you of some hidden SEO treasure.
• How About:
  • Jazzing up outdated content and making it relevant and snazzy?
  • Merging a few weaklings into a powerhouse of a blog post?

4. Collection Page Glow-Up:​

• Spotlight On: Not just updating, but sprinkling a bit of user-friendliness, aesthetic appeal, and strategic categorization.

Extra Nuggets of Wisdom:​

- SEO Detective Work:​

• Go full Sherlock on your site with an SEO audit, weeding out any sneaky, broken links or crawl mishaps.

- Backlink Cleanup:​

• Make sure your backlinks aren’t hanging out in the bad company. Boot out any toxic links that could be straining your SEO reputation.

- Mobile-Friendly Vibes:​

• Make your site a cozy, intuitive space for the mobile users’ squad.

- Content is Your Bestie:​

• Keep churning out content that adds value, resonates with the audience, and gets those engagement metrics ticking.

- Embrace & Enhance UX:​

• Give user experience the front seat. Amp up page load speeds and optimize visual elements.

- Hang On to Your Visitors:​

• Use email blasts and retargeting tricks to keep your audience in your loop, especially when you have something exciting to share.

Alright, dakudaddy, remember that SEO is a marathon, not a sprint. And while the terrain has shifted a bit (thanks, Google!), with a few tweaks and turns, we’ll get that traffic zooming back in no time!

Hang in there, and here’s to bouncing back stronger!

Cheers,[Karthick]
If any clarification DM me.

Click to expand...

dakudaddy said:

HEY BHW family

I am working with an E-commerce site; in the last Google Broad Core Update, clicks on the site doubled, even tripled, as I have been working and updating everything on that site for the last 3-4 months.
But with the latest Spam update & Broad Core update, the site lost nearly 4x clicks and traffic going down from the last 3 days. Here are some steps I want to take after 1-2 weeks if the site doesn't regain it position.

1. Delete all out-of-stock products, nearly 20K Out of stock products (Some of them order based Products)
2. Update All Meta Title and Meta Description for Products
3. Delete all Non-Traffic Blogs or Outdated blogs
4. Update Collection Page Data

Please suggest more ideas.

Click to expand...

Street Fighter said:

In addition to your planned steps, consider improving page load speed, enhancing mobile responsiveness, conducting backlink analysis, and auditing site structure for user-friendliness. Monitor analytics closely and adapt your strategy based on real-time data for better recovery.

Click to expand...

dakudaddy said:

Page load speed is a headache for us, and we got stuck in it as the website is custom-built. It tracks users' IPs for serving products region-wise. Due to this, passing the page speed matrix is a headache for us in mobile. But we serve AMP pages for mobile users. Previous SEOs made many mistakes in site structure, and now I can't correct them as they will harm website traffic badly and require a lot of work from the product uploading team.

Click to expand...

Street Fighter said:

I understand the challenges you're facing with page load speed, especially with a custom-built website and regional tracking. Serving AMP pages for mobile users is a good step. It's unfortunate about the previous SEO mistakes sometimes, it's a delicate balance between improving SEO and maintaining user experience.

Click to expand...