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Need Some Advice on Geo Targetting

Discussion in 'White Hat SEO' started by squelsh, Feb 24, 2010.

  1. squelsh

    squelsh Regular Member

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    Hi guys,

    I am launching a website which I want geo-targetted to different countries i.e. I have a section I want uk readers to land on, US etc.

    Is the best way to have one website and geo-target specific directories e.g. mydomain.com/uk, mydomain.com/ie or to get tld such as .co.uk .ie etc

    Also does it make a difference that my URL structure is going to be quite similar in each of the directories (although content different) i.e.

    mydomain.com/uk/pets/dogs/retrievers.html
    mydomain.com/ie/pets/dogs/retrievers.html

    Any feedback (particularly if you have experience in this) would be appreciated
     
  2. brutang

    brutang Junior Member

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    I do believe that every subdirectory you go deeper is -1 PR, so you want to keep it flatter, so perhaps just the country directory.

    correct me if I'm wrong about the PR bit, but I'm pretty certain.

    You could also consider doing a seo rewrite on the URLs, but if you lay out your URL structure with SEO in mind it'll be easier for the long run.

    You could also consider subdomains, say UK.domain.com/pets-dogs-retrievers.html as opposed to domain.com/UK/pets-dogs-retrievers.html

    something to consider.
     
    Last edited: Feb 25, 2010
  3. squelsh

    squelsh Regular Member

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    Didn't know this. Can you show me where you found this info?
     
  4. mockba

    mockba Junior Member

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    i am using domains specific to the country (.ca, .co.uk etc) and so far have enjoyed better results vs using directories. also, i try to find a local host/ip. while there is a lot debate whether geo location helps or not I have personally discovered a huge difference when a European site is hosted in Europe vs somewhere in US, local being better.

    i don't mean to hi-jack the thread - my question is if i have a .co.uk domain and want target each city (assume there is 50) is it better to do folders like domain.co.uk/city/index or city.domain.co.uk/ ?

    i heard people saying that doing sub-domains is ok when having a few and folders are better when many...anyone has particular knowledge regarding this?

    thank you!
     
  5. squelsh

    squelsh Regular Member

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    Thanks Mockba.

    From what I've read Google is supposed to treat subdomains and directories the same. They didn't before and it got abused.

    However, I'm still seeing quite a few subdomains do quite well. I might be inclined to go for the subdomain approach if I were you.
     
  6. squelsh

    squelsh Regular Member

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    Just to go back to this topic mockba, apparently using subdomains for geotargeting is very messy (countrywise anyway). Dont have experience doing this myself, it's just what I was told