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Need help with silo structure

Discussion in 'White Hat SEO' started by belgianguy, Oct 8, 2013.

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  1. belgianguy

    belgianguy Registered Member

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    Hi,
    I'm building a fairly big site and it's build with different silo's. I have researched a lot on the structure of silo's, but I still have a couple questions. I hope you can help me out.

    So, let's say my site's silos look like this:

    - dog training
    - dog training lessons
    - dog training books
    - dog training schools

    - cat training
    - cat training lessons
    - cat training lessons
    - cat training schools

    Then these are my questions:
    - do all the pages in a silo link to each of the other pages. Or does page a link to page b, page b to page c, and page c to page a?
    - Do all the pages in a silo link to the main KW page?
    - What about the menu? I have a menu on top, this contains the different silo's and subpages. Doesn't this interfere with the rule that you cannot link to another silo?
    What is the best solution for a menu in a silo?

    Thanks guys!
     
  2. virtualpurity

    virtualpurity Jr. VIP Jr. VIP

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    1st question :

    Example : "Dog training lessons" links only to "dog training" and "Home" -- no other links in the menu.
    Example how the menu should look like : Home --> Dog training --> Dog training lessons
    Example 2 : "Cat training schools" links to "cat training" and "Home" - no other links in the menu or the site.
    Example how the menu should look like : Home ---> Cat training ---> Cat training schools

    2nd question :

    Yes i think they do.

    3hd question :

    Yes if you have a menu that has all the silo pages and subpages it brakes the silo structure.

    Every link on the silo subpage should link only to the silo page and the home page.
     
    • Thanks Thanks x 1
  3. UrsuAke

    UrsuAke Power Member

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    +1/Like what virtual purity said.

    That was regarding the menu structure.

    Keep in mind also to link contextually to and from each page. There is no exact science here. You need to test and test again until you get the results you want.

    Cheers.
     
  4. Techxan

    Techxan Elite Member

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    The home page links to the silo tops.

    The silo tops link to the silo pages inits own silo and the home page.

    The silo pages link to the home page, and the silo top, and all the other pages in the silo.

    Linking is preferably with top navigation as opposed to daisy-chaining as you described in your post.

    The object is to "compound" the link juice by connecting to related pages, this is why all the pages in an individual silo connect to each other (for relevant link juice) instead of daisy chaining which allows only one relevant link coming into the page.

    The best way to do that is to replace the site nav menu with a silo nav menu.

    Since this navigation is near the top of the page, Google thinks it;s important, so it gets more juice, Daisy chaining puts the link at the bottom, where all the unimportant stuff is.

    The first link on the page gets the most link juice, usually you want that to be the home page link.

    Using breadcrubs on a siloed site gives you a double juice whammy.
     
  5. WebDev

    WebDev Regular Member

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