I've been targeting small business websites in my area who's websites are looking a little bit "90s" and offering to modernize it by making them a new flash website. The web design part i can do but it's the pitch that gets me. I've been sending e-mails to the owners of the websites basically trying to tell them that their website is looking a little outdated and that i can help to bring it in to 2012. Problem is that half of the people i've tried that e-mail on get offended. I can't think of a good way to word "your website is downright awful and i'll make you a better one" which isn't going to offend people. Is there a standard one anywhere? and if so does anyone have it? Or am i going about it the wrong way completely? Thanks in advance.