1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Need help/suggestions for an offline client

Discussion in 'Offline Marketing' started by fersupe, Oct 8, 2012.

  1. fersupe

    fersupe Newbie

    Joined:
    Nov 1, 2011
    Messages:
    2
    Likes Received:
    0
    Hi All,

    I manage to snag a 4 week contract for lead generation (name and email).

    Scenario:
    A private school wants to promote its new course in Auckland, New Zealand

    What i have done so far:
    Potential students are driven to a squeeze page and hopefully will drop of their name and email (in exchange for a pdf of some kind)
    Traffic is sent via a facebook fanpage (i am buying a targeted NZ likes package), and a Adwords and Bing PPC campaign.

    Can anybody poke some holes at my strategy..or make some suggestions to improve it....please bear in mind that its for targeted traffic from anywhere in New Zeland only and only for 4 weeks..

    What do u think of implementing facebook ads? or a twitter campaign?

    Thanks in advance all...
     
  2. sasuke120

    sasuke120 Regular Member

    Joined:
    Aug 16, 2011
    Messages:
    321
    Likes Received:
    102
    You should run ads on facebook because (mostlikely) the likes you are buying are fake
     
    • Thanks Thanks x 1
  3. Tangy

    Tangy Regular Member

    Joined:
    Jul 31, 2012
    Messages:
    233
    Likes Received:
    82
    Location:
    Vancouver
    I would highly suggest running Facebook ads for this as you can directly target your demographic based on age and a whole ton of other factors.

    You might also want to consider using a tool like Unbounce to vary your landing pages as you're running a short campaign. Split test for a week, find out what the top converting page designs or layouts are, and run with those until the end of the campaign.
     
  4. pj413

    pj413 Regular Member

    Joined:
    Mar 5, 2009
    Messages:
    227
    Likes Received:
    51
    Agree with the above poster - Your biggest hole is the fanpage part. The likes you're buying are going to be fake, almost 100% of the time.

    Use Facebook ads, use Google AdWords, use Bing. Also, don't forget parents. If it's a pricey private school, getting the parent on board could be an important part of your strategy. I don't know which works better, but it's at least worth a small test.
     
  5. WeavingThoughts

    WeavingThoughts Jr. VIP Jr. VIP

    Joined:
    Jan 7, 2010
    Messages:
    1,313
    Likes Received:
    158
    Occupation:
    Content Marketer & Strategic Consultant
    Location:
    New Delhi
    bought likes are usually bot likes.