Need help picking out keywords

Discussion in 'White Hat SEO' started by websanova, Mar 14, 2012.

  1. websanova

    websanova Newbie

    Jan 18, 2012
    Likes Received:
    Just a few questions about choosing keywords, otherwise any other tips appreciated.

    1. What to do with plurals, say we have:

    great keyword
    great keywords

    2. What do with combinations, say we have:

    great keyword
    great keyword tools

    If I'm planning on starting a campaign for the keywords is it a good idea to mix it up and use both sets in the plurals and combinations case, or perhaps just go for the one with a higher exact match count?