Need help getting PR/interviews for Resturant
- Thread starter TeKn1qu3z
- Start date
- May 17, 2010
- 1,655
- 634
Hi, perhaps consider finding a digital PR expert who would be able to help you with this.
If you'd like to do it yourself, then setup accounts on Featured, Connectively, Qwoted and be on the lookout for any opportunities. Once you get enough coverage, start showing it on your site and setup a press page. When you've got a press page and enough instances of your client's name online (in various well known publications), this is when you can start pitching to local news stations and radio stations (and podcasts). This is my stage at this point. When people look for my brand name, the first thing they see if my website followed by pages and pages of newspapers and magazines with our brand name in there. This is what you'd ideally want.
So it depends on a few factors, how many pieces of coverage does your client have already, and how soon does he want to go on to these media placements. Ideally, it should be 3-4 months of reactive PR + then you start pitching because the moment he's on the news/radio, people will look him up and they need to be reassured that he's the real deal before thinking about going to his restaurant.
BTW, isn't tiktok/Instagram/GMB better for restaurant promotion?
If you'd like to do it yourself, then setup accounts on Featured, Connectively, Qwoted and be on the lookout for any opportunities. Once you get enough coverage, start showing it on your site and setup a press page. When you've got a press page and enough instances of your client's name online (in various well known publications), this is when you can start pitching to local news stations and radio stations (and podcasts). This is my stage at this point. When people look for my brand name, the first thing they see if my website followed by pages and pages of newspapers and magazines with our brand name in there. This is what you'd ideally want.
So it depends on a few factors, how many pieces of coverage does your client have already, and how soon does he want to go on to these media placements. Ideally, it should be 3-4 months of reactive PR + then you start pitching because the moment he's on the news/radio, people will look him up and they need to be reassured that he's the real deal before thinking about going to his restaurant.
BTW, isn't tiktok/Instagram/GMB better for restaurant promotion?
- Nov 23, 2020
- 5,928
- 1,706
Local news loves stories about new businesses, especially if there’s something unique about the restaurant (menu, theme, etc.). You can also tap into food bloggers and local influencers.
- Apr 27, 2017
- 4,308
- 793
Sir: Depending upon the reach (Customers/Delivery) and future plans of the Restaurant, you can select PR channels like local PR Sites, Radio Stations, Food Bloggers, Instagram, Google, FB Ads and so on.
Good Luck.
Parker
embossitworld
Elite Member
- Jul 16, 2013
- 1,516
- 150
You can promote your client's restaurant by reaching out to local news stations and websites that cover community events. Since the owner is comfortable on camera and has done interviews before, you can highlight this when pitching to news outlets. Contact local food blogs, news channels, and community sites to share the story of the new restaurant. You can also suggest hosting a special event or inviting journalists for a review.
John Rickter Agency
BANNED
- Aug 13, 2024
- 116
- 33
In my opinion, you should run FB or GG ads, because most customers today use social networks
webmillionz
Junior Member
- Feb 16, 2008
- 122
- 60
You can check out HARO - Help A Reporter Out by Cision.
Search for relevant opportunities based on your client's requirements. You may need to create a profile as a Subject Matter Expert.
Search for relevant opportunities based on your client's requirements. You may need to create a profile as a Subject Matter Expert.