Need Guidance For Adwords Campaign


Jun 15, 2009
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Hi guys,

I have 115$ in my adwords account and I want to use them for a travel related offer. The problem is that i have never done any ppc so far.

This is what I did so far:

  • set up location
  • selected only to be shown on computers
  • 23$ daily budget with focus on clicks
  • selected that the ads would be shown in any position, accelerated delivery method
  • no ad extensions - don't know what that is.....
  • start date 6/09/2010 - end date 10/09/2010 and to run between 7 am to 10pm
  • 1000 impressions cap per ad group - should i use this??
  • no demographic settins
  • added 37 keywords, only positives
  • selected to show ads on content network

This is what i have not done so far:

  • did not enter negative keywords
  • did not exclude websites
  • did not make images and texts for ads - i have no graphic skills :|

Can you give me any suggestions?
Did they approve your ad?

First make sure, you passes good quality score to listed keywords and the keywords have good search volume with good bidding to get first page ranking.
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