1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Need feedback on content creation prices PLEASE!!!

Discussion in 'Offline Marketing' started by lumien, Apr 25, 2013.

  1. lumien

    lumien Junior Member

    Joined:
    Jun 24, 2009
    Messages:
    132
    Likes Received:
    34
    Hey everybody,

    I recently started trying to do some offline marketing selling webdesign and hosting. I have a hot lead, but I want some feedback on some pricing I may propose to the client for content creation. Just a note, this person is not stupid, has been on a project setting up a web page for a previous company that used technical writers for their content. This is also my first hot lead, and if I get the business it will give me the funds I need to really get going.

    This client has 11 topics that require *real business knowledge to write - this is probably MBA level stuff that will be dumbed down a bit for the website.

    I looked up the mean hourly wage for a technical writer, and it was about $35 per hour. I figured in a 20% markup so my hourly charge to the customer would be $42 (although I am not charging hourly, I am charging a flat rate for a package deal). I also figure that if I write these myself (I may outsource, haven't decided), it will take me 3 hours to write for one topic (500-700 words) which includes research time.

    I won't bore you with the excel calculations (customer charge = hours * topics * hourly rate), but I have come up with the following packages to offer the client:

    Packages
    11 pages (one for each topic, being 500-700 words): $1386
    6 pages (each page will cover 2 topics, 250-350 words per topic): $756
    3 pages (4 topics on each page, with a brief description paragraph): $378

    What do you guys think? Here are a few more notes: I think I am under priced but I need the business. I am also not trying to gouge the client on the price, I want to offer something that is fair market for both of us. I am not willing to work for nothing, I will walk away before that happens. The client is in business consulting dealing with C-Levels. I checked odesk but of course those prices are low because they are trying to outsource to other markets.

    need feedback.

    Thanks,

    Lumien

    PS.
     
  2. qu4rk

    qu4rk Junior Member

    Joined:
    Apr 6, 2011
    Messages:
    145
    Likes Received:
    16
    I'm in a metro city & ran into a content writer. They charge about $250 per page. I'm assuming that is about 500 words. I typically charge that rate for technical stuff: Attorney, Dentist, etc.

    So I would tell him I usually charge $250 per page (500-700 words), but I'm willing to set up a deal (because I like you or some other flattering reason) & then lay out the prices you laid out above.
     
  3. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 5, 2012
    Messages:
    4,346
    Likes Received:
    11,257
    Occupation:
    travəlɪŋ
    Location:
    Aibres
    Home Page:
    Lots of funny people here...I don't go under $1,000 for 500 words article.
     
  4. lumien

    lumien Junior Member

    Joined:
    Jun 24, 2009
    Messages:
    132
    Likes Received:
    34
    Qu4rk: thanks

    skyocketseo: well I was pitching a "redesign" (just selling them the template and putting it up) for the standard $500 that is always posted in this section of BHW. While I understand that content is a lot of work, trying to charge the client $11k seems a bit much. They already know I am just starting out, and don't really have a portfolio. I unfortunately have a very thorough client, or else I wouldn't have let them know that :)

    I'm not saying 11K is wrong (I mean, I am the one asking for help here), but what kind of area/clients are you selling to? Is your business financially stable enough to pitch that as a quote and then walk away from the majority of people who can't pay it? Unfortunately I am not yet in that position.

    Is 1 article really WORTH $1000, or is that just what you can get people that are uneducated to pay you?

    Thanks for the replies, keep them coming.
     
  5. lovekizi90

    lovekizi90 Newbie

    Joined:
    Apr 24, 2013
    Messages:
    2
    Likes Received:
    0
    Home Page:
    I would tell him I charge $250 per page and don't go under $1,000 for 500 words article.
    -----------------
    kizi2.co.uk is Best flash online games
     
  6. lumien

    lumien Junior Member

    Joined:
    Jun 24, 2009
    Messages:
    132
    Likes Received:
    34
    lovekizi90: So you would charge $1k per 500 words, plus $250 per page? So total for 11 pages would be $13750?

    anyone else have other views? I don't want to bump needlessly but I need to get a quote to the client either today or tomorrow, so i'm desperately looking for as much feedback as possible.

    Thanks,

    Lumien
     
  7. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 5, 2012
    Messages:
    4,346
    Likes Received:
    11,257
    Occupation:
    travəlɪŋ
    Location:
    Aibres
    Home Page:
    I was being sarcastic,of course, seeing what all these newbs are talking about. If you want 1st grade content written by a US native writer Pm me. I have a team of professional writers and we can cover any topic you want. And no, I won't ask more than $40/500 words
     
  8. lumien

    lumien Junior Member

    Joined:
    Jun 24, 2009
    Messages:
    132
    Likes Received:
    34
    SkyrocketSEO: I tried to PM you but your box is full. Whats another way to contact you?