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NEED Content Marketing plan for my startup

Discussion in 'White Hat SEO' started by AviDeo, Apr 11, 2017.

  1. AviDeo

    AviDeo Newbie

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    I asked this question few days back but received no valuable info. I would really appreciate some tips from guys who know their shit and maybe willing to work for me on a contract basis (everything transparent; money via Western Union; already hired dev. team and working ok).

    What's my idea:

    My website will be a referral portal with centralized location for companies that reward customers with financial incentives for successful referrals. Something like “tripadvisor.ca” where each registered company would have its own page with info about the company and the services and/or products it provides. My portal will also have an option to set a reward/payment for a “successful” referral (flat amount or percentage, new/old client, how it will be distributed between the one who made recommendation and a service/product buyer). Businesses that don’t have their own websites would be able to use their profile pages as their own company’s webpage.

    What I need at this stage:
    Someone who would define what type of content strategy I need prior to release. My site is in closed beta now with some acquainted businesses pre-registered there. What sort of content strategy should I follow? What type of content should I prioritize right now? I mean, it's not like I should focus spreading word about my idea on Quora or Medium, right? Essentially, can someone recommend me something actionable as I'm out of ideas.

    TL;DR: Please give valuable tips on a content planning for my startup (local business referral portal)
     
  2. JPRock

    JPRock Newbie

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    you mention "Local". Thought about writing for the locality?
     
  3. AviDeo

    AviDeo Newbie

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    Is this place is braindead or something?
     
  4. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    No. Just not really motivated to do your job for you. I'll get you started cause I am nice like that. :)
    You need to market to those businesses because they are your customer. They only will be interested if your site makes their reward programs successful and popular. So the way I see you actually need 2 marketing plans. One that sells your business to businesses with reward programs AND another that makes your clients' programs successful and popular ... so direct consumer marketing.

    Here is the "big idea" that makes it all work... have your program install a facebook audience pixel on your clients websites and you use a portion of your client fees to remarket to their customers about their reward programs thus making their reward program more successful and popular.

    There you go. :)
     
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  5. nickchernets

    nickchernets Jr. VIP Jr. VIP

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    good luck in it!