I have a client that knows some SEO. He knows what a backlink is. He knows how to check a website's backlinks and he can tell if it's white hat or blackhat. and he builds some white hat backlinks for himself. right now I need some big computer/SEO related terms to tell them to make them impressed and confused. why confused you ask? because if they feel confused, they will believe they cant do it themselves and pay me to do it. can you give me some ideas? some sentences that sound "techy" and confusing?