First off, let me say I do not smoke tobacco, so I know nothing about it or e-cigs. I have a local client who uses e-cigs. She is so happy with it that she has decided to sell them online. I will be honest here, I tied to talk her out of it. She does not have the SEO budget for such a niche. She has decided to go ahead, creating a payment portal for friends and family to buy products. She plans to run the site on a word of mouth basis to let it age and gain steam. At some point she will push it as an IM site. I get the SEO. it falls to me to do the keyword research, find a domain name, and build the site. Can someone point me to a good primer about this market? I have done a lot of research, but mostly I am reading stuff from people who are involved with e-cigs and I do not know what they are talking about. This is what I understand so far, if I am right. The e-cig s really just a device that you use to "smoke" some sort of oil. This oil is made in various flavors. I assume you "load" the ecig with oil, and light it, then take a puff. I have also read discussions on batteries (is that to 'light" it with?). something called "vape" or 'Vaping" which may be vaporizing the oil. If so why vaporize the oil, or is that what you have to do to smoke it? I also want to learn the nomenclature of an e-cig rig and the use, so I can write intelligently. Can someone help me out with a source of information, or some first hand advice?