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My Whitehat SEO Advices/tutorial for noobs

Discussion in 'White Hat SEO' started by xgnux, May 8, 2010.

  1. xgnux

    xgnux Regular Member

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    Since i am a liddle bored and cant motivate myself to work more then 10 minutes concentrated i thought i better write some tips for people dont know much about SEO. Also there should be some good Advice for people how already think they now much about SEO.

    I wont go into detail for everything. I have like 40 Whitehat Websites and i have real SEO Clients. Also i am from germany and most of them are in the german market so things can be a liddle different. Also excuse me for my english i could write better but this would be more work and i dont like work today :p

    First let me say many people will claim what i tell is not true. Or they will tell how good this and that works for them. Ofc Google Algo is complex. Very Complex indeed. But in the End it is all about quallity Backlinks. Ofc as much as you can get.


    1. What are quallity Backlinks?

    First bullshit everyone will tell you is that Sidewide Links, for example blogroll Links are the best links. Google will count it 1 time thats it. Google doesnt care about if your link is displayed on every subpage of a website/blog.
    In Fact the only thing what is really good about Blogroll/Sidebar Links is that they are not Footer Links and that they are on the Homepage.

    Normally the Homepage of a Website has the most incomming Links and because of that the Homepage normally give the most Linkpower.

    So a Sidebar Link is good but not the best. The best Link comes directly from inside relevant content. So in short: A inContent Link from the Homepage is the best Link.

    - Footer Links

    Stay away from them. You can have a few but not more then lets say 20-30%. Google dont treats them like normal Links. I am not so sure on this topic but if i use wordpress themes for linkbuilding it doesnt work that good. 1-2 in content links can be much better then 10 Footer Links. (for some terms it can be good but wont go into detail) Also Google sometimes punish websites with to much Footer Links.

    What do we learn from that? Right the higher your Link is at a Website the better. The strongest Link on a Website is the first in the "Code"

    So to bring it to the point: You need Links out of Content. Doesnt matter if they are on weaker subpages. Ofc Homepage is good but harder to get.

    So lets come to one important point. All those Idiots selling blog posts with 3 Links in it. Sounds great doesnt it? It isnt. In fact it sucks so much i cant believe its such a big market. Its the biggest Footprint on earth for google to detect those websites. Next thing is if you link a website in a post. And then Link the same website with another Anchor again it doesnt matter.

    Sidenote: Get some dropped Domains and start selling Links if you have nothing else to do :)

    Oh and dropped Domains are not that bad for Linkbuilding. In Fact they can be very good if used right. I wont go into Detail but i have many many of them on different IPS. I will come back to this Topic later if i dont get bored to much from writing.

    So lets go on with Links :) I know my writing style is confusing but i just write what comes to my mind.

    - Linkwheels

    Just a few Words. Forget Wheels. FOOTPRINT BING BING FOOTPRINT You dont want any Footprints. This method of course can help if done right. But i bet only a handfull of people in here know how to use it the right way.

    - 1 ARticles Spinned used many Times = WRONG
    - Closed Wheel = WRONG
    - Ping every Part of the Wheel = WRONG WRONG WRONG

    Sidenote: Pinging sucks. Dont ping every Link you build. Google WILL find it. There is no fast SEO exept you do blackhat and doesnt care if everything goes down the toilet. In fact pinging every Link can hurt you.

    Its very easy to detect linkwheels. A 12 year old can code something to detect it. So think about what google can do. Lidde Sidenote: Dont undestand me wrong.... Google isnt that smart but they are also not totaly retarded :)

    Ok whats next?

    - Directory Submission:

    This time lets start with something positive. They can be good. If done right. Bad thing is...99% of people offering directory submission do it WRONG. Yes i know they will hate me but even some Services in here do it wrong.

    To do it right you need a unique description and Title for every single e directory. Also you only need good directorys not the ones that have Pagerank 0 and accept every viagra spammer on earth. Best is you search yourself for your niche. Its always funny how all those Services that "do it by hand" say they can let me deliever unlimited descriptions and titles :)

    Ofc directory links are not worth much but they can help.

    - Social Bookmarks

    Same as webdirectorys. They can also bring you traffic if done right (not much mostly) and can help a liddle bit. You should use unique descriptions and different titles. I mostly use them as a start and ofc they dont hurt and are easy to get.

    - Profile Links

    Profile Links can work but you should use them sparly. Also Google can and will ban you for this. I am sure they already mass discount Profile Backlinks. They are good for Blackhat or if you want to rank a squidoo lens or whatever as long as it is not your whitehat website :)

    Hint: Use some unique Text if possible and put your link in there. Works better. Also do 1 post to not get deleted.

    Ok i get bored writing about different link types. Remember, you want Links out of the content of quallity websites.


    Normal SEO Stuff

    - Title Tag is important. You want you keyword in there. (it doesnt matter if there are some other words) It is the most important onpage factor. Sidenote: google already decreased its importance but it still is important.

    - h1 h2 Many will tell you its important it has some advantages but only h1 and even this is not needed anymore.

    - Keyword density - its bullshit if you want to rank for "belly fat" its enough to mention it 2-3 times.

    - Bold Keywords: Bullshit it doesnt help anything

    - you always want to use unique content for your linkbuilding, stay away from spinned content if you dont know exactly what you are doing.

    - Something about analyzing the competition. You dont need fancy Backlink tools. You can earn great if you sell them but they are mostly rubish. In my opiniion senuke is the best but for most people and esp. beginners its to expensive.

    What is really worth investing in are Analyzers. To analyze your rankings for example. I pay 100 Euro per month just to have a good way to monitor my rankings. Its worth. If you have the money there are payed backlinkcheckers and so on. Some are worth to pay money for. If you want to do serious SEO you NEED statistics. Some will argue about that but its my opinion that it will help you ALOT to discover trends and to see what does what.

    For example by checking every traffic keyword for my websites i can see what a link brings me for serps. So if i put a new link and my serp makes a hughe jump lets say from page 100 to page 1. I will surly try to get more links from the website i got the link from.

    How to get Links the hard but good way


    Simply still Linktrade is king. At least for me. You can ofc buy Blogposts and such but if you dont have a big budget Linktrade is great. It is my favorite Linkbuilding Method. Ofc it is hard work. Harder then you might think.

    Ok, so to keep it short. You dont trade Links with your main website. Never or only if you get a really good link for another Website of you. Basicly you need to build yourself a Linktrade Website. This Website needs one thing. High Pagerank. Pagerank is made for idiots but still everyone wants high pagerank when trading links. Also this Website needs:

    - unique IP Adress totaly unrelated to your other Website
    - Different Whois data.
    - NEVER LINK FROM THIS WEBSITE TO YOUR MAINSITE
    - NEVER LINK FROM THIS WEBSITE TO YOUR MAINSITE
    - DONT PUT UP ADSENSE OR ANALYTICS OR ANY OTHER FOOTPRINT BULLSHIT
    - Use a proffesional looking theme and at least for the main page use some decent written content.
    - some tool to check if link is still up and do follow

    Peope ofc trade more often with good looking websites. You should have not only 1 you should have different ones. Best is to have 2-3 in the same niche as your mainsite. And then for everybig niche 1. I have so much of them i can hardly keep track but this way i alawys have something to trade links from. You can find dropped domains (should be dropped not more then 2 years before) with xenu. Google it is is a nice tool. Name.com has a nice mass check field you can use. I wont go into detail but i have found many PR4 Domains this way. Ofc you mostly have to wait untill the next Pagerank update this way.

    You should write the Top 100 in your niche if they want to trade a Link. This can be outsourced ofc. You will only get a few replys if at all. But if you can get some links its worth it believe me. I have forgotten that. The best Link is one that ranks good for the keyword your target. Those are really the best you can get!

    Also if you are already going through all those websites you can register in all forums in the top 100 and write an answer that makes sense. Often you will find old threads. What you do is youwrite i am sorry to bring up the old thread but i found it through search and didnt wanted to make a new one. Admins will love you ;) Best is make more then 1 posts to make sure they dont delete it.

    IMPORTANT:
    Anchor text. Many people are failing here. Its not natural to have 50 times "buy viagra" as a linktext. Google still dont punish it hard but i would not bet on it. Often you can go into a filter. You should make as much different link texts as you can. Use it. Dont use Linktext everywhere. Also "Click here" can make sense. Google sometimes notice if there is written something like: Click here to buy viagra. It will sometimes give you a boost for Buy viagra. Depending on the sentence.

    I think i stop for now and go on later. Remember you cant trust anyone who talks about seo. 90% of the people just tell you what they have read from other idiots who read it from other idiots and so on. You can call it the idiot seotalk chain or whatever. You need to test it to be sure. Or better you need to analyze what others are doing get top ranked.


    So if you have Questions you can ask them here and i will try to answer them. Sorry for bad english but i am to lazy to go through it. :)
     
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    Last edited by a moderator: May 8, 2010
  2. BaniB

    BaniB Registered Member

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    Does the German SEOing differ in any way compared to the US SEOing?

    Meaning; if there a difference in building links for a German company in Germany, than a US company in the US?
     
  3. mazgalici

    mazgalici Supreme Member

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    nice!
     
  4. SupaMonkey

    SupaMonkey Regular Member

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    I stand to be corrected, but I am quite certain its all Google and all the same thing.
     
  5. wulf2ram

    wulf2ram BANNED BANNED

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    This is all you need to read in this post cause this guy knows nothing what he's on about.
     
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  6. data84

    data84 Junior Member

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    Thanks for the detailed advice man, your English is good.
     
  7. darkface

    darkface Senior Member

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    Cheers man very interesting read. I am from Germany myself and got to say your English is at least ten times better than the English of most other Germans I know. I like your advice about the link trade with pages set up for it. In fact, I actually do exactly that since I've started doing SEO. Just woundered, what tracking tool are you using?
     
  8. xgnux

    xgnux Regular Member

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    Hi,
    i am using sistrix toolbox. (https://tools.sistrix.de/) Its expensive but worth it in my opinion. You can get the monitoring cheaper though. I use them because i want to use the api too so i can make logins for my customers where they can see their rankings and so on...

    Sistrix have a lot of Data about german google. They monitor millions of keyword in the serps and you can see rankings back to 2 years and such. They have different modules (you need to pay up to 450 europer month) where you can see backlinks of a website, what a website ranks for and so on. They have their own spiders and databases. Its great but its only for google.de .at .ch and so on.

    German market (google.de) in terms of seo is the same as google.com
    German market in terms of marketing is completly different to usa market. For example only few people here have credit cards and so on. Other shopping behavior and so on.

    No one has questions?
     
  9. darkface

    darkface Senior Member

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    I totally agree with the Credit Card part. Espacially people under age cannot get creditcards whereas I know several underage people in the UK that see their credit debit cards as completely natural.
     
  10. xgnux

    xgnux Regular Member

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    lol this was no link i just used something like sampledomain.com but instead i used mfawebsite.com or something. What was the problem with this website?^^
     
  11. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    @OP - I don't agree with everything in your post, but I think you made a few good points.

    Linkwheels - Yes they do leave a big footprint if you stick to the original structure. That doesn't mean the concept isn't any good now though, they just need to be a little more complex than they did when people first started using them. If you do it wrong, it can really hurt your listing, but if its done right it can still be very powerful.

    Directory Submissions, Social Bookmarks, and Profile Links are really the best place people can start getting backlinks. I would never recommend peope to stay away from them. You're right that they're not always done correctly, but when they are it's a good start for a backlinking campaign. Those are the most likely places that natural links will be built from by real fans of your site. Why wouldn't you want to start there first?

    Normal SEO Stuff -
    The title meta tag is definately important as you say.

    I don't know where you got that header tags (h1,h2,etc.) aren't important anymore. Thats the first I've ever heard that, Google even recommends their use. I think you may be confusing that with the keywords meta tag in the html head section, which google says it doesn't look at for indexing at all. Many SEO experts swear by the keywords meta tag, but in my experience a page with no keyword meta tag at all, and good keyword optimization in the content and title, will rank better than a page with the proper keywords in the meta tag, but poor use in the content. I still use the keywords meta tag anyway, but mostly just because "why not?" it's a good place to keep track of the keywords I'm targetting, but I do believe google when they say it is not important to seo. But the header tags are a different matter, I always recommend using at least the h1 tag in the body, it's just good proper use of html formatting, even if it didn't matter for SEO.

    Keyword density? I think bullshit is a bit strong. Keyword density is definately important, it just doesn't mean you should get ridiculous about it. Most of the people that have tested for keyword density have all come up with about 2% in your content and 4% overall between content, title, tags, etc. as being the most beneficial. Less than that the SE doesn't have enough to know which words to index for, much more than that starts looking like keyword stuffing.

    Bold Keywords? Yeah, bullshit.

    Unique content - Number one, that's best advice for any white hat website. Not just unique content, but good content. Content is King. It's what the internet was invented for. If you have good unique content, then all the seo and backlinking you're doing is just to get the ball rolling. Give them what they want, show them where it is, and they'll start coming. If it's good enough then it'll eventually start building on its own naturally because people like what they found. That's the idea anyway. So whenever possible use the best page design and the best content possible.

    Which tools to use? Definately analyzers are good. The others you mentioned are only good or bad depending on what info your looking for and how you use them.

    Your linktrade idea is good. I don't know if I would call it king, but the way you describe is the only way to do it effectively. The domains have to be seperated so that they link to your page, and then you're other domain links to theirs. It is even better if they have a seperate domains for incoming and outgoing links too or else it will still get noticed that all these pages linking to you also get links from a single site. Great idea just need to be sure it's done right. Definately needs to be a high pr sites to be worth it though, because you can only do so many links like that per domain for the reason I just stated.

    Anchor text. You're definately right, change up your anchors, The idea of backlinking is to simulate that masses of people are becoming interested in your site. It should have some amount of randomness to it in order to look natural. I've seen a few made up stats on what's best, but I think a good rule of thumb is maybe about 45% primary keywords, 35% secondary keywords, and about 15% random unrelated like Click Here, and then about 5% just the url. The exact percentage isn't dramatically important, it just needs to seem like the linking is natural.

    We started a similar thread yesterday discussing basic SEO principles, there's some additional good ideas in it:
    http://www.blackhatworld.com/blackh...ch-engine-optimization-practices-newbies.html
     
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  12. xgnux

    xgnux Regular Member

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    Hi, actually i wrote exactly the same: "This method of course can help if done right. But i bet only a handfull of people in here know how to use it the right way." ;)

    I did not wrote stay away from them. Actually i use them myself. But 90% of people just buy 1000 directory submission which hurts more then it helps. I wrote to do it right you need a unique description and quallity directorys. Bookmarks are not getting you ranked for anything that has competition. You dont need them to rank but i do them too for faster indexing and deeper indexing. (when a website is new) They can make sense for keyword domains where even weak links help alot.

    Sorry when did "people" test this. 2 Years ago? Google is changing. Keyword density is not important anymore. Of course you need your keyword in there 1-2 times but thats it. I always say to my writers just write i dont care about keywords. I never run into problems ranking anything.

    Yeah it is of course easily noticable by any algo from google. But it works and is a good way for beginners to do it. I for example spread links about many webpages that it is not that easy to notice. And you are right also it isnt the best method but in my opinion its strength is it can nbe applied in every niche and by everyone who has a liddle bit money to set it up.

    If you are going into real hard markets then you need to buy links there is no way around that.
     
  13. darkface

    darkface Senior Member

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    I've got another question xgnux. Where do you buy your links? Just asking since you just said for real competitive markets u need to buy them. Also what services here at BHW would you recommend after using them? (Not saying the others are bad just asking which ones u've got experience)
     
  14. nice1

    nice1 Regular Member

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    @ OPand grey wolf - this is very informative - like you said ist hard to know who is telling the truth - some people just answer with BS unkwowingly -

    So when you say H! and H2 tags you mean in every post you shoud use some of your top keywords?

    and also Directory Submissions I have read from a good source aswell that they need to be unique titleand description -- and some people will do this by hand for 1000 + directories -- I just dont have time to do this How effective ar the submission services here?

    Can you recommend any from BHW ?

    your English is fine - it helps that you use grammer in your typing , its my first language but my typing is shit - so often people think i dont speak English -- I put tit down to teh auto correction in browsers like FF - seems were turning spoonfed
    :beach2:
     
    Last edited: May 10, 2010
  15. xgnux

    xgnux Regular Member

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    I dont buy that much links. I buy sometimes at DP but it very very hard to find good Link sellers there. Most have only bullshit dropped domains totaly unrelated and spammed to death. You can write related blogs and ask them if they want to release you article for a fee. If you have high quallity some may even do it for free. You should get high quallity content if you try this.

    I also know people who have big private networks of sites i can get links from. For very competive markets i mean things like credit card debt or something. You will never get to page 1 there without buying links and a budget of thousands of dollar per month.


    I cant say much about the services offered here at BHW as i did not test it. But if they dont offer unique description for every entry then stay away i would say. 100 Directorys done by hand with unique descriptions are better then 4000 without ;)

    For h1 h2. Your main keyword should be in there. Dont overdo it. 1 Time is enough!
     
  16. el canadiano

    el canadiano Newbie

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    Great article. I do have a few questions though.

    What would Alexa justify as one? I see sometimes my sig link counts from Alexa and directories too, but not everything.

    Also, how should I climb up Alexa? PageRank isn't my #1 priority right now.
     
  17. xgnux

    xgnux Regular Member

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    Alexa is not important. Its just some estimate number about your traffic. Also it can be faked easily so never trust alexa rank. The only thing that really matters is your ranking.

    Same when i trade link. For example. When i have to choose between a PR5 Link and an link from a website ranking on the first page for the same keyword that i want i would always take the good ranking page even if it is pr0
     
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  18. craigygee

    craigygee Regular Member

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    Alexa is good for flipping sites on flippa. It can be easily faked by building a few good backlinks. People on flippa care about alexa rankings though from my experience.
     
  19. xgnux

    xgnux Regular Member

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    yeah but its not important for anything else then to show people wht a great site you have even when its bullshit ;)
     
  20. abby01

    abby01 Junior Member

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    does this also apply for ecommerce sites? how about if your competition are really big ones like those with pr 6. i really need SEO for my site, and your guide has greatly give me some tips, exactly i'm looking for. I want to compete with larger companies though, and still am struggling for this.
     
    Last edited: May 12, 2010