Hello I've compared my website with 2 of my main competitors in Open Site Explorer. I can't reveal the niche but it's something like for example laptop specs. The webpages have very little content, just the laptop specs. First some information: My website (keyword+word .be) - Domain 2 years old (website 1 year) - Pagerank: 3 - Alexa: 700.000 - Very good onpage SEO and internal linking - About 40.000 content pages Competitor 1 (keyword.com and keyword.be both using them but mainly .com) - Domain 14 years old (website 13 years) - Pagerank: 5 (used to be 6) - Alexa: 125.000 - SEO and site structure is total crap. It's almost pathetic, website barely changed last 13 years. - About 37.000 content pages Competitor 2 (keyword.info) - Domain 6 years old (website 6 years) - Pagerank: 3 - Alexa: 250.000 - SEO is good, little less than mine. - About 20.000 content pages Competitor 1 is dominating the market as long as I can remember. I think it has always dominated the 13 years it exists. Competitor 2 is having about 20% of the visitors of Competitor 1. My website is having about 10% of the visitors of Competitor 1. Anyway, here are the results of Open Site Explorer: As you can see, my website isn't doing that bad according to Open Site Explorer. I managed to "win" in most criterea and that doing 1 year white hat SEO. As I told before, I only have about 10% of the visitors of Competitor 1. That's because he's outranking me on almost every keyword. The only way I found to outrank him is to be the first website to create a new content page. As before, let's asume the website is about laptop specs. If a new laptop is released and I post the specs as first, I'll outrank him. Anyway, it looks like Google is using a first come, first rank principle. What do you guys think. Will I'll be able to outrank him on the older pages in the future? On what should I focus most while doing SEO for this website?