I live in a 3rd world country and the internet is still very new to most people. Probably less than 10% of the public use the internet over here but it's growing with more and more ISPs popping up each year.
OK this is what I've been thinking of for some time now but only don't have the money for it yet. I took a look at autotrader.com and it's numerous websites. I want to start something similar in my country. I want to start an auto trading marketplace where I charge local used/new car dealers a fee for each car they list on my website. I'll create the site and visit dealerships to market to them outlining the advantages of listing their car on the site. Since most dealerships over here don't have websites or use the internet in any form of marketing I think they can easily be convinced.
To get potential buyers to the site, I'll advertise on television, newspaper ads as well as media buys. This is where I'm stuck as to get the kind of publicity I'm looking for, it'll cost a log of money. But this is for me the best way I can think of getting visitors to the site quickly. I also plan on branding campaigns by printing and distributing car stickers, branding stuff such as pens, mugs and the likes. Billboard ads will also play a big roll in branding.
I want to build a site that will become the place to go to when you want to buy a car my country. This is just a skeleton of what the whole plan is about but I believe it has the potential of making good money and if I'm able to grow it to what I dream of, I'll be in a prime position to take full advantage when the internet really hits top gear over here and even probably sell to a big fish for millions.
This can be done but how do I secure funding? I have nothing to use for a loan and I reckon I'll need to hire a couple of workers as well.
What do you think of the whole plan and any inputs from anyone who has successfully started a business from scratch with nothing, will be very much appreciated.
OK this is what I've been thinking of for some time now but only don't have the money for it yet. I took a look at autotrader.com and it's numerous websites. I want to start something similar in my country. I want to start an auto trading marketplace where I charge local used/new car dealers a fee for each car they list on my website. I'll create the site and visit dealerships to market to them outlining the advantages of listing their car on the site. Since most dealerships over here don't have websites or use the internet in any form of marketing I think they can easily be convinced.
To get potential buyers to the site, I'll advertise on television, newspaper ads as well as media buys. This is where I'm stuck as to get the kind of publicity I'm looking for, it'll cost a log of money. But this is for me the best way I can think of getting visitors to the site quickly. I also plan on branding campaigns by printing and distributing car stickers, branding stuff such as pens, mugs and the likes. Billboard ads will also play a big roll in branding.
I want to build a site that will become the place to go to when you want to buy a car my country. This is just a skeleton of what the whole plan is about but I believe it has the potential of making good money and if I'm able to grow it to what I dream of, I'll be in a prime position to take full advantage when the internet really hits top gear over here and even probably sell to a big fish for millions.
This can be done but how do I secure funding? I have nothing to use for a loan and I reckon I'll need to hire a couple of workers as well.
What do you think of the whole plan and any inputs from anyone who has successfully started a business from scratch with nothing, will be very much appreciated.