My ORM / 7878 Journey Thread

[ArcticPanda]

I think if you called them all back yourself you could probably boost your conversion rate by at least 2/3%

 

[Deleted member 855230]

Nobody has mentioned the SYMBOLIC power of dice, only that they are used as a strange lumpy object... I've come up with two ideas that will hopefully increase your conversions out there:

Idea One: Mention multiple times (in appropriate places within the introduction /sales letter) "to continue rolling the dice, with your company's future profits,"

Idea Two: Include TWO sets of dice, one being a set of those loaded dice that always land on a combo of that ever lucky 7! Hopefully two different colors, to symbolize a winning strategy (your service) while the other color is symbolizing the downward spiral of gambling it all away (lack of your service)

If someone is already doing either of these, chime in and respond with your results! There's more than enough shitty companies to hoard ALL the secrets...

 

[ArcticPanda]

Quite a cool idea with the dice. Although, it would definitely shoot the cost of creation of the sales letter up a lot.

I'm personally going to be trying the idea of putting a teabag in the envelope, with a mention of "sit down and have a cuppa, while you read this" sort of thing.

What methods are everyone using to find low reviews for potential clients? I find it's fine with Yelp etc, but there's not really a searchable database for Google Reviews, which I would argue is the most important review source, as it's just THERE when you search for an organisation.

 

[Avid Learner]

Nobody has mentioned the SYMBOLIC power of dice, only that they are used as a strange lumpy object... I've come up with two ideas that will hopefully increase your conversions out there:

Idea One: Mention multiple times (in appropriate places within the introduction /sales letter) "to continue rolling the dice, with your company's future profits,"

Idea Two: Include TWO sets of dice, one being a set of those loaded dice that always land on a combo of that ever lucky 7! Hopefully two different colors, to symbolize a winning strategy (your service) while the other color is symbolizing the downward spiral of gambling it all away (lack of your service)

If someone is already doing either of these, chime in and respond with your results! There's more than enough shitty companies to hoard ALL the secrets...

That's too close to 7878's idea for my liking - how many others may have used it locally by now? Of course, depends on where you live. In a major US metro, might well not be unique enough.

An alternative: Use prop money (Amazon has them cheap), and write on one bill, "How much money are YOU leaving on the table?", and have a letter that plays up that theme.

 

[originalposter]

Quite a cool idea with the dice. Although, it would definitely shoot the cost of creation of the sales letter up a lot.

I'm personally going to be trying the idea of putting a teabag in the envelope, with a mention of "sit down and have a cuppa, while you read this" sort of thing.

What methods are everyone using to find low reviews for potential clients? I find it's fine with Yelp etc, but there's not really a searchable database for Google Reviews, which I would argue is the most important review source, as it's just THERE when you search for an organisation.

I am not so sure about the 'teabag' idea. If I were the receiver, I probably won't drink something that I have no idea where it came from.

 

[1337WuLF]

I am not so sure about the 'teabag' idea. If I were the receiver, I probably won't drink something that I have no idea where it came from.

Yeah haha, I was thinking about this. I probably wont be trying teabags.

Nobody has mentioned the SYMBOLIC power of dice, only that they are used as a strange lumpy object... I've come up with two ideas that will hopefully increase your conversions out there:

Idea One: Mention multiple times (in appropriate places within the introduction /sales letter) "to continue rolling the dice, with your company's future profits,"

Idea Two: Include TWO sets of dice, one being a set of those loaded dice that always land on a combo of that ever lucky 7! Hopefully two different colors, to symbolize a winning strategy (your service) while the other color is symbolizing the downward spiral of gambling it all away (lack of your service)

If someone is already doing either of these, chime in and respond with your results! There's more than enough shitty companies to hoard ALL the secrets...

I like the idea of the dice line in the letter, but I don't know about actually saying it.

 

[Deleted member 855230]

Any form of gambling props would help with psychological triggers. I guess with how big this forum is, I won't give specific props a mention, as I just thought about ten of them, and I'm in the 4th largest city in USA... Either way, don't just sell a review funnel, as that IS a cheap solution once you understand it. Create a mult sided system to attack from 5 to ten angles.

Simple is perceived to be cheap. Complexity adds cost, and most of it can be semi-automated and outsourced once you have the ideas of attack.

I like the idea of using local journalist college majors to write articles and press releases. You can justify the costs of charging thousands, when you are paying for the highly developed team members in your small agency.

Posted via Topify on Android

 

[ArcticPanda]

Just an update for you guys on 'rigged dice'. I found that you can order a pack of 5 loaded dice from China for approximately $1.20. Therefore, if you only use one die per letter, the cost isn't too high.Also. Does anyone find that they've had specific success with any certain niches? I think I'm going to focus on one niche at a time.

 

[ArcticPanda]

Any form of gambling props would help with psychological triggers. I guess with how big this forum is, I won't give specific props a mention, as I just thought about ten of them, and I'm in the 4th largest city in USA... Either way, don't just sell a review funnel, as that IS a cheap solution once you understand it. Create a mult sided system to attack from 5 to ten angles. Simple is perceived to be cheap. Complexity adds cost, and most of it can be semi-automated and outsourced once you have the ideas of attack.I like the idea of using local journalist college majors to write articles and press releases. You can justify the costs of charging thousands, when you are paying for the highly developed team members in your small agency. Posted via Topify on Android

What are you doing other than the funnel?

 

[Deleted member 855230]

Currently I'm brainstorming, as I am developing myself a BUSINESS MODEL, based upon this industry. I look at the current system that is being touted, as a need, but still very basic. I also find this bad to good single solution, as a finite sale. When the bad reviews are cleaned up, and you have say, "50-100" 4 and 5 star reviews, whats the point of paying you all that money? You can only sell yourself for so long, before the company has no more need for your "review funnel," and figures you are no longer necessary.

I see this market as online PRESENCE management, not just reputation. Think of all the things that you would do for yourself, if you were tapping into a niche. Keyword research, website development, SEO, etc. Your ultimate goal, should be to help your client DOMINATE HIS BUSINESS LANDSCAPE! He already is selling something, and he's somehow still in business. In order to turn his reviews around, you need to find out the good and the bad, and capitalize on the information. Pump efforts in understanding why the good is good, and how to turn the bad around (the customer reviews should tell this).

In the process, you can sell individual subscriptions, and depending on what they want/need, charge up or down accordingly. Look around BHW, there are plenty of incredible subscriptions that are sold to yourselves by talented individuals here. Why not utilize them for your clients, and charge a premium. Look for users who will private label for you, the monthly/weekly reports, so it looks like its IN HOUSE.

In conclusion, you should set yourself up to look like a MEMBER of an agency, not just some internet geek. Take the time to create the image of a highly successful agency, and you will spend less time convincing a business, that some random internet geek is going to fix all of their problems.

I'll probably just end up creating a [method], as I feel like I am hijacking now. Hahaha

 

[Avid Learner]

I see this market as online PRESENCE management, not just reputation. Think of all the things that you would do for yourself, if you were tapping into a niche. Keyword research, website development, SEO, etc. Your ultimate goal, should be to help your client DOMINATE HIS BUSINESS LANDSCAPE! He already is selling something, and he's somehow still in business. In order to turn his reviews around, you need to find out the good and the bad, and capitalize on the information. Pump efforts in understanding why the good is good, and how to turn the bad around (the customer reviews should tell this).

Amazingly, that says where my head is at on this too (almost word for word).

I don't see a separation in needs, as most business clients, if they need one thing done, they probably need them all. ORM is merely one angle to play for building a client base for the rest. The 7878 method (and others here on BHW) could (and should) be twisted to fit other offerings - might be worthy of a second mailing to those who had not responded on an earlier mailing.

BTW, Jonny, on another post you mentioned you are in the 4th largest US city - my guess, Houston - if so, might be a timely opportunity to find clients who provide services related to flooding!

 

[Deleted member 855230]

Good guess. I'm in the south east of Houston, and am from Seattle. My phone has been off the hook, as all my friends around the country are scared I'm dead. I answer, to all of their disappointment. Although there is a great pic I saw on Facebook that I've been sending around, that someone photoshopped a shark in the freeway water flood from a car point of view!



On topic of orm, the idea of having the multiple layers of subscription, is so they can downgrade instead of fully ending services...
Posted via Topify on Android

 

[originalposter]

Good guess. I'm in the south east of Houston, and am from Seattle. My phone has been off the hook, as all my friends around the country are scared I'm dead. I answer, to all of their disappointment. Although there is a great pic I saw on Facebook that I've been sending around, that someone photoshopped a shark in the freeway water flood from a car point of view!

On topic of orm, the idea of having the multiple layers of subscription, is so they can downgrade instead of fully ending services...
Posted via Topify on Android

Instead of 'downgrading', you should also upsell them on our services you offer - such as social media management, web development, seo, ppc management and more. Think 'growth'!

 

[Deleted member 855230]

I use the term downgrade, only for the review funnel cost, as most of the stuff we are talking about now, are additions to the original concept of a review funnel.

Everything should be considered a stand alone service, after an "initial blitz" package. A taste of it all, with evergreen subscription, meaning they are itemized, and an option for client customization in case they feel they don't need one thing or another. Lifetime value and subscription, should be the goal, as that is a predictable profit stream. If you have ten options and they cancel one, you are still retaining them with nine other "products." If you only sell as a single package, they will be reluctant after they are put on a positive track, and think you only offer a limited value per dollar as a "redemption" service. It's obviously easier to maintain speed, than to accelerate, so why should the cost stay the same when the client is no longer in the hot seat?

Posted via Topify on Android

 

[Deleted member 855230]

I'm thinking of it like buying a car from a dealership. You done continue to pay full price. But you then have things you can buy afterwards.

The bad reviews are like needing to replace a transmission. The subscription, is the preventative maintenance, to keep the transmission in good condition. Would YOU pay full price for a transmission every time you changed its fluids? Or replace an engine costing the same as an oil change after??

Posted via Topify on Android

 

[Avid Learner]

So we don't hijack 1337WuLF's good thread, I've posted a new one, as I think this is an interesting discussion on its own.

http://www.blackhatworld.com/blackhat-seo/local-seo/764220-pros-cons-subscription-model-local-services.html#post7942639

 

[datawrangler]

Great thread 1337WuLF. Will try some of this myself. PM'd you over Skype for a chat as well.

 

[tm4life]

This is a gr8 post OP. Can you advice on what type of niche/market you are targeting? I am assuming its Aus, so just curious which state/city are you focusing?

cheers

 

[1337WuLF]

This is a gr8 post OP. Can you advice on what type of niche/market you are targeting? I am assuming its Aus, so just curious which state/city are you focusing?

cheers

Thanks!

Yeah, Australia. I'm focusing on all states and cities.

 

[Sythix]

I read the method that you linked to, and I have a question. The whole article goes on about how to get customers, but doesn't explain what to do after, or how to actually "manage" a businesses "reputation". What does this entail? Are you spamming Yelp with positive comments? Are you down voting negative comments, and up voting positive ones? What is your strategy? How much work is involved, and how many hours are you actually working on a clients "reputation"?